What companies have used a blue ocean strategy?

3 examples of blue ocean strategy

• Nintendo Wii. The first example of blue ocean strategy comes from computer games giant, Nintendo, in the form of the Nintendo Wii.
• Yellow Tail. The development of Yellow Tail, a new wine brand from Casella Wines, is another great example of blue ocean strategy in action.
• Cirque de Soleil.

What companies are Blue Ocean?

Blue Ocean Strategy Examples

• Blue Ocean Strategy Examples:
• iTunes. With the launch of iTunes, Apple unlocked a blue ocean of new market space in digital music that it has now dominated for more than a decade.
• Bloomberg.
• Canon.
• The Ford Model T.
• Philips.
• Quicken.
• Ralph Lauren.

Is Starbucks a blue ocean strategy?

Starbucks is an excellent example of a company that has successfully implemented the Blue Ocean Strategy. Many cafes were already established when Starbucks was launched. Instead of focusing on their coffee, they have developed the Starbucks brand as different, a strategy still unexplored in this sector.

Does Nike use blue ocean strategy?

Nike’s Blue Ocean Strategy is representitive of Tipping Point Leadership owing to the dynamic nature of the strategy, and the manner in which it runs congruent with the ambitious and innovative nature of Nike as an organisation.

Is Apple a blue ocean company?

Apple use blue ocean strategy to remove competition and create a new market for new products. The company introduced iTunes in 2003, they introduced new digital music concept and created online music where people have ability to download quality music for reasonable price.

Is Uber blue ocean?

Lyft and Uber correctly saw the nascent ridesharing market as a red ocean. In the near-term, supply would outpace demand, making the market much more competitive.

Does Apple use blue ocean strategy?

Apple use blue ocean strategy to remove competition and create a new market for new products. Blue ocean strategy helps to the Apple company to develop their own market rather than trying to beat competitors to reach top in the market. Apple iTunes is a good example of Apple blue ocean strategy.

What outcomes does Blue Ocean Strategy produce?

Red Ocean vs. Blue Ocean Strategy

Red Ocean Strategy	Blue Ocean Strategy
Compete in existing market space.	Create uncontested market space.
Beat the competition.	Make the competition irrelevant.
Exploit existing demand.	Create and capture new demand.
Make the value-cost trade-off.	Break the value-cost trade-off.

Was iPhone a blue ocean strategy?

Apple used blue ocean strategy to other products as well, such as iPad, iPod and iPhone. Apple always using blue ocean strategy to their new products to ignore the limits in the…show more content… Some would argue that Apple has open innovation because they use external recourses to develop their products.

Is Amazon a blue ocean?

Elements of a Blue Ocean Strategy Strategies such as their Kindle E-Reading solution, Drone Delivery, Cloud Based Computing, Amazon Prime, or One Hour Delivery are all examples of Amazon creating uncontested space (ie. Blue Oceans) in which to compete far away from anything their competitors can do.

What are the pros and cons of blue ocean strategy?

Blue ocean strategy makes the competition irrelevant by creating a new market space where there is no competitions. There are many pros and cons of this strategy – the main and considerable advantage of this strategy is the first mover benefit in terms of market penetration where the companies see no competition and hence these companies become the king of the market.

What is an example of a blue ocean company?

Ford’s Model T, introduced in 1908, is a classic example of a market-creating blue ocean strategic move that challenged the conventions of the automotive industry in the United States. It made the automobile accessible to the mass of the market.

What is blue ocean brand strategy?

Blue Ocean Strategy cooperates with organizations to find uncontested markets and avoid matured and saturated markets.

It assists to move from the impediments of competing within the existing industry and cost structure and to gradually migrate towards constructive value improvement.

Value innovation is the backbone of a Blue Ocean Strategy.

What are the risks in the blue ocean strategy?

The Risks of a Blue Ocean Strategy Finding the right blue ocean. Blue ocean sounds great: go to a new market. Arriving too early. First mover advantage is a myth. Being too new, too different. Some blue oceans are free of predators, but also free of fish. Strategy execution. Entering a new market is difficult. Strategic clarity and corporate mindset. Trust and patience.