How popular is content marketing?

82\% of companies report using content marketing In 2020, only 70\% of companies reported the same. This 12\% increase shows that content marketing is anything but dead – it’s very much alive and kicking. More companies are adopting content marketing than ever before.

Why did content marketing become popular?

The Digital Age When computers and Internet usage began to spread across the world, a new channel for content marketing was born. Marketers started exploring ways they could use this new, digital media, from websites to emails and much more.

Is content marketing Successful?

70\% say they pass along content to peers and colleagues via email (Demand Gen Report, 2020). 63\% of marketers have successfully used content marketing to build loyalty with existing customers in the past year (Content Marketing Institute/MarketingProfs, 2019).

Why is content marketing growing?

The growth is mainly owing to increase in the number of consumers shifting from traditional promotion channels to social media advertising channel. This growth is mainly owing to the rise in the demand for content marketing software from the end users such as consumer electronics, automotive and other sectors.

What’s so great about HubSpot?

In short, HubSpot is an inbound marketing and sales platform that helps companies to attract visitors, convert leads and close customers. As a result, companies are better equipped to manage sales and marketing activities efficiently, and leads can be nurtured through the buyer’s journey effortlessly.

When did digital content marketing become popular?

In the 1990s, everything changed for marketers. The arrival of computers and the Internet made websites and blogs flourish, and corporations found content marketing opportunities through email. E-commerce adaptations and digital distribution became the foundation of marketing strategy.

Why is content marketing so effective?

Content marketing not only precedes traditional marketing tactics by a landslide, it also pulls in significantly more website visitors and leads. The consistent production of content boosts website traffic, and as traffic increases, so do conversions. A good conversion strategy will bring in high quality leads.

What are the advantages of content marketing?

What are the Benefits of Content Marketing?

• Because Google likes content.
• Content marketing drives more sales.
• …and helps put sales on autopilot.
• Content marketing lets you control the conversation.
• It’s way less annoying than traditional marketing.
• Content marketing amplifies your brand awareness.

Is content creation in demand?

While it’s true, that content creation is also a rather competitive business, there is also a growing demand for writers who can produce quality content. It’s the words that help businesses sell and drive profits.