How do I start a career in PPC?
Table of Contents
How do I start a career in PPC?
How to Start Your PPC Career in 4 Steps
- Step 1: Familiarize Yourself with the Basics. There are many elements that go into successfully navigating the nuanced world of pay-per-click advertising.
- Step 2: Certs, Certs, Certs!
- Step 3: Continue to Work on Your Soft Skills.
- Step 4: Try Your Hand at It!
What is a PPC career?
PPC specialists are experts in internet advertising, responsible for planning and optimising the effectiveness of online advertising campaigns. Pay-per-click (PPC) is the term used to refer to paid advertising on the internet, usually though Google AdWords or Bing Ads.
What skills are needed for PPC?
Skills
- a good understanding of how PPC fits in to the wider area of digital marketing.
- knowledge of Microsoft Excel and data manipulation.
- strong analytical skills.
- a good level of mathematical ability.
- the ability to think creatively.
- excellent attention to detail.
What are PPC skills?
A PPC Specialist manages internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance. It is a challenging role that is also highly sought after because it takes a unique skill set to nail a PPC campaign.
How much does a PPC specialist make?
PPC Specialist Salary
| Annual Salary | Monthly Pay | |
|---|---|---|
| Top Earners | $65,000 | $5,416 |
| 75th Percentile | $60,000 | $5,000 |
| Average | $52,343 | $4,361 |
| 25th Percentile | $42,500 | $3,541 |
What does PPC specialist do?
Why is PPC so important?
The importance of PPC rests on a business’s ability to accurately read their data, make adjustments to ad campaigns, wait for new data to come in, and then measure the effectiveness of their changes. This field of advertising is very data rich, and gives marketers a very granular level of data, and ad control.
How do I write a PPC plan?
How to create a PPC marketing plan in 6 simple steps
- Ask yourself “why” It all starts with knowing what you want to achieve.
- Do your research.
- Create a PPC budget.
- Launch your PPC campaign.
- Monitor results.
- Optimize.