Guidelines

Can you mention a brand name in a book?

Can you mention a brand name in a book?

Mentioning a brand name in a work of fiction is generally considered fair use* unless it goes so far as to infringe on the rights of the owner.

Can you use real businesses in books?

Using trademarked products in a story is perfectly legal. However- there are various reasons a company like Coca Cola or Target might take an interest in your story. Basically, companies want to control how their products are referred to, displayed, and used.

Is it legal to use brand names?

U.S. trademark law gives rights to the first person or business who uses a mark (including a brand name) in commerce, so don’t think you can use your brand name without encountering trademark problems in the future.

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Can I mention a book in my book?

No permission is needed to mention song titles, movie titles, names, etc. You do not need permission to include song titles, movie titles, TV show titles—any kind of title—in your work. You can also include the names of places, things, events, and people in your work without asking permission.

Can you use brand names in Youtube videos?

In most cases, you are safe to display trademarks associated with products in your videos. No permission from the trademark owner is necessary. The only reason to blur a trademark in your video is if the trademark owner doesn’t cooperate with you and refuses to pay you for placing the product in your production.

Can I use celebrity names in my book?

In general, yes, you can actually use real names in passing. Names of movies, writers, songs, books, celebrities, etc. What you cannot do is use actual copyrighted material: an excerpt from a book, lyrics from a song, dialog from a movie. But names do not enjoy copyright protection.

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Can I use a used brand name?

Use of your trademark without permission is prohibited. Similar marks may also be prohibited if they could cause confusion with your trademark. To enforce your trademark against another party, you must file a claim in court.

Can a company name be copyrighted?

The U.S. Copyright Office specifically notes that names are not protected by copyright, including business and organization names, as well as personal names. Regardless of how creative your organization’s name may be, it cannot be copyrighted.

Do you need permission to use someone’s name in a book?

Originally Answered: Do you need someone’s permission to include them in a book you write? Yes – especially if you are using their real name, and the book is a true story. Even if you are changing their name but they will be identifiable by the story, it’s still best practice to get their permission.