Why should I hire a PR agency?

However, even if you are leading a midsize company, hiring a PR firm still offers many benefits. Working with PR experts can help a midsize company craft more effective external communications, create solid connections with journalists and build a strong reputation within its industry and community.

How much does a PR agency cost per month?

The current average monthly retainer fee for PR services ranges from $2000 to $25,000 per month. That said, large corporations spend hundreds of thousands per month on industry-recognized public relations firms. Note that retainer-based services are all longer-term in nature.

How much should a PR consultant charge?

Average Rates Public relations agencies’ rates vary widely, ranging from as little as $20 per hour to upwards of $500 per hour. The average hourly rate is about $125, according to data collected by Vincent Hazleton, professor of communications at Radford University.

What should I look for when hiring a PR agency?

Hiring a PR Agency: 9 Tips

• Set Goals Before Anything Else.
• Consider All Options.
• Calculate Your PR Budget.
• Decide on an RFP (or No-RFP) Process.
• Ask for the Right Information in RFPs and Pitches.
• Choose a PR Agency Size.
• Find a Likable PR Agency.
• Make Sure They Offer at Least One Really Good Idea.

How much do PR freelancers make?

How much does a Public Relations Freelancer make? The national average salary for a Public Relations Freelancer is $91,442 in United States.

How do PR agencies bill their clients?

How agencies bill clients is largely a function of the time spent working on the client’s behalf, plus the degree of experience of each agency team member, no matter which method they choose. Hourly billing. This is very common among agencies and is a direct reflection of the time spent on client activity.