Why is Tanishq ad being boycotted?

After a big controversy regarding its ‘Hindu-Muslim’ ad that showed an attempt to celebrate the “coming together of people from different walks of life,” netizens again demanded to ‘Boycott Tanishq’ on Twitter after the brand released a ‘no-firecracker Diwali’ ad.

Why is Tanishq ad bad?

So what is this Tanishq ad which has divided social media? The ad showed a pregnant Hindu woman escorted by her Muslim mother-in-law to her baby shower ceremony. Another section of the internet, however, condemned the removal of the advertisement and found nothing wrong in promoting unity and secularism.

Why Tanishq ad is removed Quora?

The ad in itself is quite boring and unoriginal, like showing a kind “Rehman chacha” cliche in bollywood movies. The interesting part is that Tanishq is forced to withdraw this ad, thus removing any pretense of secularism from the India of the present.

What happened Tanishq ad?

Popular Indian jewellery brand Tanishq has withdrawn an advertisement featuring an interfaith couple after a right-wing backlash on social media. Opponents of the advert say it promotes “love jihad”, a term radical Hindu groups use to accuse Muslim men of converting Hindu women by marriage.

Who created Tanishq ad?

The team of three writers from the ad agency What’s Your Problem(WYP) responsible for the Tanishq ad – Palash Shrotriya, who wrote it, Prakhar Deogirikar who supervised it, and Amit Akali who created it for the brand – speak about being at the centre of the storm.

What is the problem with Tanishq ad Quora?

Who made ad of Tanishq?

Palash Shrotriya
The team of three writers from the ad agency What’s Your Problem(WYP) responsible for the Tanishq ad – Palash Shrotriya, who wrote it, Prakhar Deogirikar who supervised it, and Amit Akali who created it for the brand – speak about being at the centre of the storm.

Who is the brand ambassador of Tanishq?

Mithila Palkar
Jewellery brand Mia by Tanishq has named Mithila Palkar as its new brand ambassador and launched a new campaign ahead of its festive season to boost sales. Palkar will feature in a campaign targeted at young millennials and Gen Z, which revolves around the upcoming festive season in India.

What was Tanishq ad?

The ad for Tanishq’s new collection called Ekatvam – which means ‘oneness’ – showed a Muslim family organising a traditional Hindu baby shower ceremony for their Hindu daughter-in-law. The caption for the 45-second ad on YouTube read: “She is married into a family that loves her like their own child.