Why is Coors east of Texas bootlegging?

Which is why, in the 1970s, Coors wasn’t actually licensed to sell east of the Mississippi, making it, briefly, a rare and sought-after product. Realizing how important this beer was, to some anyway, he thought “bootlegging Coors would make a good plotline for a movie.”

Why was Coors beer not sold east of the Mississippi?

Because Coors is a very light beer and it wasn’t pasteurized in the 1970s, it was as perishable as milk is. To protect the good name of their company, they lobbied all the transport officials east of the Mississippi to not issue alcohol permits to loads of Coors.

Did Jerry Reed actually drive the truck in Smokey and the Bandit?

For many of his driving scenes, Jerry Reed wasn’t actually driving the big rig. The truck was loaded on a low-boy flatbed trailer and towed around by another 18-wheeler. Fred, the Snowman’s Basset Hound, was picked by Burt Reynolds because he did not obey commands very well.

What beer was Smokey and the Bandit hauling?

In the movie, starring Burt Reynolds, Jerry Reed and Jackie Gleason, a wealthy Texan in Georgia hires Reynolds (“Bandit”) to get him some bootleg Coors beer from Texarkana, Texas — at that time Coors wasn’t sold east of the Mississippi River — and to do it in under 28 hours.

Why was Coors outlawed?

Coors stopped pasteurizing its product 18 years ago because it decided that “heat is an enemy of beer,” according to a company spokesman. Unpasteurized beer must be kept under constant re frigeration.

How many total cars were wrecked in Smokey and the Bandit?

How Many Cars Were Wrecked in Smokey and the Bandit? The production team wrecked three for the four cars it received from Pontiac. Two cars were reportedly badly damaged in early stunts in the film, while a third car was completely destroyed during the famous bridge jump scene.

Why did Burt Reynolds not play in Smokey and the Bandit 3?

However, two of the principal stars of the film, Burt Reynolds and Sally Field declined to participate due to a contract dispute. Actor Jerry Reed, who had played “Snowman” in the other two Bandit films, would also not be returning to the third film. Co-star Jackie Gleason (Sheriff Buford T.

Does the Coors family still own Coors?

One of America’s great beer families, the Coors clan still owns more than 10\% of Molson Coors nearly 150 years after Adolph Coors started with one brewery in Golden, Colorado. Lately the family is making about as much money from its lesser-known business, CoorsTek, as it is from the famous brewery.