Why do songs go viral?
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Purposeful viral marketing happens when there is a tactical and dedicated plan in place to make a piece of content go viral. Incidental viral marketing happens when a piece of content spreads by itself, with no initial plan or effort by the original content creator.
In 2011 the first-ever internet-viral song “Friday” by Rebecca Black was released.
What is the most viral song on YouTube?
Most popular YouTube videos based on total global views as of December 2021 (in billions)
| Characteristic | Number of views in billions |
|---|---|
| “Baby Shark Dance” – Pinkfong Kids’ Songs & Stories | 9.78 |
| “Despacito”- Luis Fonsi featuring Daddy Yankee | 7.65 |
| “Johny Johny Yes Papa” – LooLoo Kids | 5.97 |
| “Shape of You” – Ed Sheeran | 5.55 |
Follow these strategies to make your video go viral on YouTube.
- Write a viral video title.
- Make your video shareable.
- Get other YouTubers to share your content.
- Get tastemakers to share your video.
- Collaborate with micro-celebrities.
- Include links to potential sponsors in your video description.
The way to go viral is to find new fans. When you collaborate with other artists, it exposes your own songs to their fan base as well, thus increasing your followers drastically and immediately.
Who was the first viral rapper on YouTube?
Soulja Boy is said to have linked hip-hop music and the Internet era. He was arguably the first rapper to become viral online with his song “Crank That” in 2007. Although this was when YouTube and social media were first becoming popular, his techniques to becoming an Internet sensation can still be applied today.
“Oh No” by Kreepa. “Oh No” is one of those songs that will forever be associated with TikTok videos.
What if your song blows up?
So, when your song blows up and you used a leased beat in it, the next step is simply to purchase the exclusive rights of the beat. That means you need to strike a deal with your producer. You need the exclusive rights of the beat so you can exploit your song freely.