Why do individuals are highly concern about their data protection and data privacy?

Why is data privacy important? When data that should be kept private gets in the wrong hands, bad things can happen. A data breach at a government agency can, for example, put top secret information in the hands of an enemy state. A breach at a corporation can put proprietary data in the hands of a competitor.

Do customers want personalization?

Nearly 70\% of consumers say they’re OK with personalization as long as brands are using first-party data, rather than buying it from a middle-man. So, invest the time it takes to gather the data you want directly from your customers. You’ll be glad you did.

How can companies assure customers and users that they are treating personal data in a responsible and secure way?

You’ll not only retain more customers, they’re going to feel safer doing business with you as well.

1. Install — and update — the right software.
2. Encrypt everything.
3. Create strong passwords.
4. Verify PCI compliance.
5. Destroy before dumping.
6. Keep only the data you need.
7. Physically lock up hard copies.

How is personal data used?

Personal data is collected, shared and used in our day-to-day lives. Personal data can also be used in ways that benefit all of us. For example, under certain conditions it can be used in medical research, or shared with governments to keep people safe from suspected criminals. These uses benefit society as whole.

Why is product personalization important?

Businesses thrive on providing customers what they want. And personalization achieves this by asking the customers what they want. In just a few clicks, personalization lets the customer choose their preference of color, size, or design, letting them add a personal touch to the product they want.

How businesses can protect personal data?

Spam filters are the front line in fighting malware and phishing scams, while firewalls can be used to protect sensitive data. Companies must ensure that software, such as internet browsers are regularly updated, and any new devices, such as USB sticks, should be scanned before being attached to a network.

How can companies ensure data privacy?

1. Ensure you have effective endpoint, network and email protection that filters out spam, malware and dangerous file types. 2. Train employees to be suspicious of emails, especially those that contain attachments, and to report any unusual emails or attachment behaviour to IT.