Why are my Google ads getting low impressions?

New competitors or competitors who adjust their existing accounts can influence how many impressions your ads receive. For example, your biggest competitor might decide to raise their bids, pushing your ad off of the first page of search results. You might then notice a decrease in impressions.

How do I increase my Google search impressions?

Increase your bid: Raising your bid can improve the likelihood that your ad will show in a more prominent position. Increase your budget: If your budget runs out before the end of the day, increasing your budget can improve the likelihood that you’ll be shown in a prominent position.

How many impressions is good for Google ads?

An impression share of 70.8\% indicates room for improvement and room for your ad to be served to more users, while an impression share of 100\% indicates that your ad has been served to 100\% of eligible users.

How do you increase clicks and impressions?

9 ways to improve Google Ads CTR (click through rate)

1. Improve your Quality Score.
2. Use the best ad extensions.
3. Utilise smart bidding strategies.
4. Test different ad types.
5. Write compelling ad copy.
6. Create tightly themed keyword groups.
7. Split test advert copy.
8. Highlight pricing in ad copy.

How can I improve my search performance?

7 easy ways to improve your paid search performance

1. Don’t Rely on Unrestrained, Broad Keyword Matching.
2. Use Negative Keywords.
3. Connect your Ads to the Correct Landing Pages.
4. Bid on your Brand.
5. Google Product Listing Ads.
6. Track Conversion Rate by Device.
7. Consider ‘Day Parting’

What is a good impressions to click ratio?

The CTR Equation Basically, it’s the percentage of people who view your ad (impressions) divided by the ones who click your ad (clicks). As far as what constitutes a good click through rate, the average is around 1.91\% for search and 0.35\% for display. Of course, these are just averages.

Are clicks or impressions more important?

When it comes to clicks in relation to impressions, bear in mind that an impression is required to generate a click, but since not every person who views an ad will click on it, you will always have more impressions than clicks.

How do you increase click through impression rate?

How to Increase YouTube CTR

1. Create engaging video thumbnail images.
2. Write compelling video titles.
3. Test different thumbnail and title combos.
4. Build a loyal following.
5. Conduct keyword research.
6. Focus on video engagement.
7. Test different CTAs in each video.
8. Increase average watch time.

How do I increase my bid on Adwords?

Edit individual keyword bids

1. Sign in to your Google Ads account.
2. Click Campaigns.
3. Click Ad groups. Select the ad group with the keyword whose bid you want to change.
4. Click Keywords.
5. Click Edit.
6. In the page that opens, you may set a new bid, increase your bid, or decrease your bid.
7. Click APPLY.

What is the best CTR in Adwords?

The average CTR in Google Ads is 1.91\% for search and 0.35\% for display. But average is just that: average. So, as a rule of thumb, a good Google Ads click-through rate is 4-5\%+ on the search network or 0.5-1\%+ on the display network.