Why are Harley sales falling?

Harley-Davidson continues to be affected by supply chain constraints. Harley-Davidson beat second-quarter earnings expectations, but motorcycle and related product sales were lower than anticipated. After initially rising in premarket trading Wednesday, the stock fell fast shortly after the market opened.

Is Harley Davidson losing sales?

The company said its North American motorcycle sales were down 15\% in the quarter and 18\% for the full year. Worldwide, it exited 39 markets in 2020, and its bike sales were down 17\% for the year.

How many Harley-Davidson dealers are in the US?

Answer: 398 Of the total 1498 across the world, 698 are in the United States, followed by Europe’s number above, and then Asia with 276. Below is a map of Harley Davidson dealerships plotted across the globe.

How many Harley-Davidson dealerships are there in the world?

We have more than 1,400 independently owned Harley-Davidson® dealerships in nearly 100 countries. These are the people who show up every day to deliver unrivaled experiences for our amazing customers.

Why are Harley-Davidson sales declining so fast?

Thus, Harley can’t even sell to their core customers which is another reason sales have been declining rapidly. Spring is usually a top time for motorcycle purchasing.

What happened to Harley-Davidson’s manufacturing?

The shutdowns of factories mean that Harley-Davidson has lacked in the simplest materials for everything from bike steel to even rubber for handlebars. While dealerships can be open, they have no new products coming in, and repair shops also lack the proper materials.

Is Harley-Davidson focusing on the core of the business?

Harley-Davidson is now refocusing on the core of the business, as this campaign seriously misfired. It’s always been tricky mixing politics and the auto business. Yet there is no denying that Harley-Davidson is one of the greatest victims of the current ” trade war.”

Is Harley-Davidson still the best Motorcycle Company in America?

There are things in the auto industry most take for granted: The Big Three will still be a force even if Detroit is in rough shape. Europe makes the best sports cars. And Harley-Davidson will always dominate as the best motorcycles in the U.S. But in the last several years, that last point has become less sure.