Who is the target market for scented candles?

The prime target market for candles is women with families. “As one of life’s little luxuries, candles are purchased at about the same rate across all income levels, among all ethnicities, and at all educational levels.

How can I promote my candle business?

Sell Candles in the Slow Seasons

1. Give a discount to your email list.
2. Send small gifts to customers with birthdays.
3. Promote gift ideas for teachers or graduates.
4. Use obscure holidays as a humorous excuse to create fun promotions.

What age group buys the most candles?

In terms of customer demographics by age, Danziger’s research indicates that the biggest buyers of candles are under 25 or over 55.

What do consumers love most about candles?

The majority of consumers (80 percent) prefer colored candles while the remaining 20 percent of consumer prefer uncolored or white candles. When a preference was indicated, consumers preferred beeswax (14 percent), followed by soy wax (12.5 percent), wax blends (8 percent) and paraffin wax (5.5 percent).

Who usually buys candles?

According to the National Candle Association, candle purchasers say they view candles as an appropriate gift for the holidays (76\%), as a house warming gift (74\%), a hostess/dinner party gift (66\%), a thank you (61\%) and as adult birthday gifts (58\%).

How do I start selling candles?

How to start a candle business in 7 steps

1. Step 1: Perfect your craft.
2. Step 2: Create a business plan.
3. Step 3: Get the proper licenses, permits, and insurance.
4. Step 4: Decide where to sell your goods.
5. Step 5: Find small business funding.
6. Step 6: Find and manage candle supplies.
7. Step 7: Start marketing your candles.

How do I sell my candles?

Here are a few options to explore:

1. Etsy. As the top marketplace for creative entrepreneurs, Etsy gets your candles in front of lots of people fast.
2. Social media. Social media can help you market your business, but you can also use it to directly sell to customers.
3. Your own website.

How do I advertise my candles online?

Is selling candles a good business?

A candle making business can be extremely profitable. Not only is there a low cost barrier to entry, but the candle making industry is expected to reach nearly $5 billion by 2026. There’s no shortage of customers buying candles they love.

What do customers want in a candle?

“Consumers love candles. This survey shows that candles are a daily ritual for many people and a cornerstone of an increasingly number of occasions,” said Kathy LaVanier, president, National Candle Association.