Who invented transmedia storytelling?

Henry Jenkins
Transmedia storytelling, which was coined by Henry Jenkins, is described as a process where integral elements of a story are disseminated systematically across multiple channels in order to generate a uniform and synchronized entertainment experience [1].

When was transmedia first coined?

The term “transmedia storytelling” was coined by the US researcher Henry Jenkins in an article published in 2003. What is a transmedia story? A transmedia story has two main characteristics. Firstly, it is a story that is told through multiple media and platforms.

How does Transmedia expand its audience?

Conclusion. There are opportunities in transmedia stories for audience engagement that are not present in traditional narratives. The use of multiple platforms allows the story room to expand and develop, creating a more immersive experience for the audience.

What is native transmedia?

Native Transmedia: These are projects that were originally conceived as transmedia experiences. Native transmedia is more focused on telling its story than advertising a product. In any case, transmedia storytelling may be presented in multiple formats: Apps. Podcasts.

What is transmedia storytelling and what are some of the media a PR might be writing for?

Transmedia storytelling uses multiple media platforms tell a coordinated story across time. For entertainment, it lets creators weave together several stories over time, expanding ways for the audience to engage, immerse and enjoy a larger experience. Think Marvel Cinematic Universe.

What is fandom theory?

Jenkins – fandom theory. What is it? Fans enjoy media texts so much that they create content based upon the text and form communities around it, which has been made even more possible due to the internet. This is like the ‘prosumer’ term – a producer and consumer of content.

What is participatory culture Henry Jenkins?

Jenkins defines participatory culture as one which allows free expression of artistic talent and civic engagement sharing one’s creations with others. In the process, everyone becomes a produser (producer and user). Users also establish social connection with others by sharing their creations.

https://www.youtube.com/watch?v=6vBKMwCVDIY