Who does marketing for Swiggy?
Table of Contents
Who does marketing for Swiggy?
Sneha John – Director- Marketing – Swiggy | LinkedIn.
What is the main strategy for marketing?
Word of mouth It is traditionally the most important type of marketing strategy. Being heard is important in business world. When you give quality services to customers, it is likely that they’d promote you.
What is the Swiggy business model?
The business or revenue model of Swiggy are based on a hyperlocal on-demand food delivery business operation. Swiggy works as a bridge between restaurants and customers through an innovative technology platform that works as a single point of contact.
What makes Swiggy unique?
Swiggy got a lot of things right, but the driving force behind its success is in its excellent logistics operations. When Swiggy started out, it was fashionable for startups to avoid getting their hands dirty and focus on building a cool app rather than taking up the arduous task of building a supply chain.
Why is Swiggy successful?
Proper Business Plan They invested in a larger sales team to bring famous restaurants on board. Swiggy also made investments in bringing up the technology to make its logistics network more efficient. The result – they become an instant success with orders increasing exponentially every month.
How much does Swiggy spend on marketing?
Differentiated Marketing Strategy of Swiggy Swiggy spent Rs 778 crore on advertising and marketing in FY19 as compared to Rs 130 crore in the previous financial year.
What is Swiggy’s email marketing strategy?
Swiggy has a very good email marketing strategy in place. It sends users a lot of coupon codes that give discounts. The subject lines are very clickbaity. The visuals in the emails are also very enticing. They also make use of current affairs and events to send humorous emails. Such emails ensure that a high number of people open their emails.
What is the positioning strategy of Swiggy?
The main positioning strategy of Swiggy is an app that helped customers get the food they want, wherever they want.
Swiggy is now a very reputed brand and it’s not just because of its quality services but due to its excellent social media strategy. On Facebook itself, Swiggy has 174K followers which are highest among the competitors. Every campaign of Swiggy is remarkable as they are extremely engaging and is very interactive.
What is the difference between Swiggy and Zomato’s advertising strategy?
This is a good strategy to get your competitors customers, but Swiggy has to pay more for this ad due to its lack of relevancy. On the other, Zomato is not doing anything like that for now. Secondly, Swiggy pays higher for ads on its brand name. For instance, it pays ₹33.5 per click for the keyword “Swiggy”.