Where do Google descriptions come from?

According to this support page on Google Webmasters, the descriptions are algorithmically generated from content on the page, meta tags, and descriptions from third-party sources. We use a number of different sources for this information, including descriptive information in the title and meta tags for each page.

How does Google decide what’s at the top of a search?

Google “reads” a website to determine its content, structure and link profile, from there it’ll determine the relevance that a website holds for any given search term. As such, ensuring that your website is optimized for priority search terms can result in higher rankings, traffic and conversions.

What is the description on Google called?

Snippets: Google’s Page Descriptions in Search Results Google calls the description text appearing below links in search results “snippets.” Quite a few webmasters ignore snippets — perhaps subconsciously understanding them to be formed out of text appearing on their web pages.

How does Google use meta description?

Google will sometimes use the =”description”> tag from a page to generate a snippet in search results, if we think it gives users a more accurate description than would be possible purely from the on-page content.

Why does Google not use my Meta description?

There are many situations where the search engines won’t display your title tag or meta description. The title or meta description you specified is too short or too long. The title or meta description you specified is not an accurate reflection of what your page is really about.

How would you describe Google?

Google is an internet search engine. It uses a proprietary algorithm that’s designed to retrieve and order search results to provide the most relevant and dependable sources of data possible.

How does Google determine its search results?

Like all search engines, Google uses a special algorithm to determine its search results. While Google shares some facts about its algorithm, the specifics are a company secret. This helps Google remain competitive with other search engines and reduces the chance of someone finding out how to abuse the system.

What sets Google apart from other search engines?

What sets Google apart is how it ranks its results, which determines the order Google displays results on its search engine results pages. Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.

How does Google decide what’s on a page?

Once Google discovers a page URL, it visits, or crawls, the page to find out what’s on it. Google renders the page and analyzes both the text and non-text content and overall visual layout to decide where it can appear in Search results.

How are titles and descriptions in Google search results generated?

Google states that titles and descriptions in search results are generated completely by automation. There’s actually some sophistication in how they go about this, and the final result belies the process that goes on behind the scenes.