Where are most of the healthy cereals located on the shelf?

Frequency of healthier and less healthy cereals by shelf location. A total of 19.8\% of cereals were displayed on the bottom shelf, 52.9\% were displayed on the middle shelves, 24.5\% were on the top shelf and 2.9\% were found on multiple shelves (data not shown).

Why are items placed at eye level in a grocery store?

Within these planograms, one phrase commonly used is “eye level is buy level”, indicating that products positioned at eye level are likely to sell better. The more visible a product, the higher the sales are likely to be. The location of goods in an aisle is also important.

Where is the milk in a grocery store?

Milk is often in the very back corner of the grocery store, as far as humanly possible from the entrance. It’s a strange location for milk, because it’s one the most popular items.

What does cereal aisle mean?

plural. aisles. DEFINITIONS2. a passage between rows of seats, for example in a church, theatre, or plane, or between the shelves of a supermarket. Breakfast cereals are in aisle three.

Why would a company want their product at eye level on the shelf?

Brands placed in higher shelf at eye level are evaIuated better than brands placed at lower shelves, irrespective of actual brand. Shoppers have learnt over time, that retailers reserve top position on shelves to top brands. Placing products in upper shelf zones influence shoppers’ product evaluation.

How supermarkets display their products?

Store Planning using supermarket display stands: Milk, curd, eggs, bread and related products should be placed in the farthest corner of your store. That will ensure that the customers get to see more products that you have in your store, which may induce them to buy more items. Chocolates, magazines, etc.

Why is fruit and veg at the front of supermarkets?

Fresh fruit and vegetables are often at the front of the supermarket. This doesn’t make sense for consumers as these items are likely to get bruised. However, buying healthy foods puts shoppers in a good mood and may make them feel better about buying less healthy foods later on.