What tools can a business use to monitor how successful engagement has been using social media?
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Hootsuite. Effectively track topics that matter—then respond quickly.
Sprout Social. Sprout Social provides a well-balanced suite of social media tools with an intuitive set-up process and plentiful support options.
What is a social media monitor?
Social media monitoring is a process of using social media channels to track, gather and mine the information and data of certain individuals or groups, usually companies or organizations, to assess their reputation and discern how they are perceived online.
Social media measurement or ‘social media monitoring’ is a way of computing popularity of a brand or company by extracting information from social media channels, such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards and user-generated content from time to time.
Tracking on Twitter,Facebook,Instagram (Business accounts),YouTube,Pinterest and LinkedIn
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