What social media is popular in Brazil?
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With about two-thirds of the Brazilian population on social media, Brazil is home to over 140 million social media users. The most popular ones include Facebook, Instagram, Twitter, Pinterest, and YouTube.
Is social media big in Brazil?
In 2021, there were approximately 159.01 million social media users in Brazil. This figure is forecast to grow to nearly 184.76 million users by 2026. Facebook was the most popular social network among Brazilians, concentrating more than half of all social media visits made in the South American country.
What is the most popular app in Brazil?
| App App Name | Category Category | |
|---|---|---|
| 1 | WhatsApp Messenger | Communication |
| 2 | Tools | |
| 3 | Social | |
| 4 | Google Chrome: Fast & Secure | Communication |
Is Twitter popular in Brazil?
Twitter has around 18 million users in Brazil, which is the country with the sixth highest user base worldwide (behind the USA, India, Indonesia, Japan, and China). Twitter is widely used by journalists to distribute news, and its popularity has been cited as a major factor in the rise of hacktivism in Brazil.
This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere. Using social media will allow you to reach your target audience, engage with current and potential customers, create brand loyalty, increase website traffic, and drive sales.
How many hours do Brazilians spend on social media?
In 2019, Brazilian internet users spent on average 225 minutes (or three hours and 45 minutes) on social media every day. That is over 39 percent more than the 161 minutes (or two hours and 41 minutes) recorded in 2012.
Do people use WhatsApp in Brazil?
Approximately 98 percent of smartphone owners surveyed in Brazil in January 2021 said they had WhatsApp installed on their mobile devices. Telegram ranked second, with 45 percent of respondents having it installed, up from 13 percent two years earlier.