What SMS open rate?

The average open rate of a text message sits at about 99\%, with 97\% of messages being read within 15 minutes of delivery. It’s clear SMS has the personal touch and that receiving one from a brand feels similar to receiving one from a friend or family member.

What is the conversion rate for SMS marketing?

Text message marketing has the potential to increase your conversions. It has an impressive 32\% conversion rate. Compare this to the click through rate in email, which is an average of about three percent.

Is SMS marketing the future?

With mobile usage around the world showing no signs of slowing down, the future of SMS marketing is bright. Effective marketers look to the future—not the past—for opportunities to grow faster. SMS Won’t Be a Stand-Alone Channel. Rich Communication Services (RCS) Will Live Up to the Hype.

Is SMS Marketing annoying?

Marketing via SMS can seem like an old-fashioned way to go about things, but it’s not. It actually can be an effective marketing tool. That said, text messages can be a little annoying if you don’t use them correctly.

How can I send SMS to marketing?

1. SMS Marketing Tips: Ask for Permission

1. Expectations. Tell customers upfront how frequently you plan to send messages and what kind of content recipients will receive.
2. Opt-out option. Make sure that it’s always clear how your customers can stop receiving SMS marketing messages from you.
3. Call to action (CTA).

Is SMS a marketing tool?

An SMS marketing automation platform (sometimes referred to as an SMS marketing service) is a tool used to create and send text messages to a specified list of phone numbers.

Why is SMS marketing important?

SMS Marketing boasts greater immediacy and attention than other digital marketing methods: from open rates to delivery, SMS topples email, Facebook, and push notification. When compared to other advertising categories, according to Mobile Marketer, SMS Marketing can lead to higher engagement rates and enviable ROI.

What is the difference between SMS marketing and email marketing?

Email has been the preferred method for sending mass messages and reaching audiences for decades. At the same time, SMS marketing is a fast, cost-effective and reliable way to share promotions and updates with customers. When it comes to SMS vs. email, which is better?

What is the difference between email and text messages?

Let’s take a look at the difference between email and text messages across a few important categories. SMS messages boast a 98\% open rate . Email open rates average 20\%. SMS: 29\% of recipients click on a link in an SMS message they receive. Email: Average email click-through rates hover around 2.5\% .

What are the benefits of SMS marketing?

Immediate: SMS allows you to deliver important messages straight to the hands of your customers. Visible: With a 98\% open rate for SMS, you can virtually guarantee your audience sees your message. Conversational and casual: Consumers want you to treat them like human beings.

How often should you send out SMS messages?

Cap your SMS messages at one to two per week. Email marketing frequency depends on your industry and how often customers currently hear from your business. In general, one to two bulk emails per week is ideal for most companies. When it comes to SMS vs. email marketing, the decision is clear: choose both!

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