What percentage of moviegoers recall an ad that was shown before the movie?

Because of their mood, the forty-foot screen and engaging and entertaining preshow before the movie starts, cinema boosts very high ad recall… 59\%. People not only see your ad at the movie theater, they remember it.

How many commercials play before a movie?

You have to consider every movie will play a series of commercials and trailers prior to the feature. This will generally add 15 to 20 minutes to your time. Which is good for those who are late to the theater.

Who is AMC Theaters target audience?

“Nationwide AMC caters to moviegoers of all age groups,” McGuigan explains, “but the target market varies from region to region. In Dallas-Ft. Worth we had a very strong base of students as our core market.”

How many minutes of ads are there before a movie?

There are approximately 20 minutes of preshow material, including trailers, between the published showtime and the start of the feature film.

Why does movie popcorn taste so good?

The Secret Ingredient That Makes Movie Theater Popcorn Taste So Good. In reality, most major theaters pop their kernels in coconut oil (via The New York Times), adding Flavacol as it pops to imbue the fluffy popped kernels with that signature yellow color and salty taste (via Extra Crispy).

Why do movie theaters have so much advertising?

Movie theaters have in essence found the PERFECT advertising. Ads that take to audiences time, without giving them anything in return. I don’t mind theaters making money off me when I get a product, service or entertainment in return… but commercials playing at 7pm when you told me the movie would be starting is doing nothing but STEALING my time.

How many hours a month do you spend watching movie ads?

At about 15 minutes of commercials per film (remember, these are ads that begin to play at the movie advertised start time), I end up spending about 2 hours per month watching ads in theaters uncompensated.

Are moviegoers becoming ‘more accepting’ of Screen Advertising?

The Post quoted CAC Chairman Cliff Marks as expressing the belief that moviegoers are becoming “more accepting” of screen advertising. A recent Arbitron poll indicated that two-thirds of moviegoers “don’t mind” the ads.

Should we call pirating movies “Smart marketing”?

When we download a movie without giving the movie industry anything in return, they call that a crime (and it is). But when the industry takes our time (sometimes up to 15 or 20 minutes) without giving us anything for that time in return they call it “smart marketing”. How about I start calling pirating movies “Smart Shopping”.