What is unique competitive advantage?

Unique access to technology or production methods. A product that no-one else can offer (protected by IP law or patents, etc.) Ability to produce and sell at a lower cost (known as cost leadership) Brand and reputation.

What are the sources of Google’s competitive advantage?

The source of Google’s competitive advantage comes from the infrastructure of database Google has created over the years, relevance of search results, cost of executing the search speed of the search, product offering from AD words to social networking site to mobile application platform.

What competitive strategy does Google use?

Google’s Generic Strategy (Porter’s Model) Google’s generic strategy, based on Michael Porter’s model, is differentiation. This generic competitive strategy involves a broad market scope. The company offers products to everyone around the world.

What are the 5 factors of competitive advantage?

The production factors that can be a source of competitive advantage are:

• Economies of scale: Scale of business stands for the size.
• Locational advantages:
• Raw-materials:
• The strength of maintenance:
• Inventory norms:

Can you identify 3 different sources of competitive advantage for Google?

While Google has many competitive advantages, it possible to narrow Google’s competitive advantages into three main categories consisting of infrastructure, innovative services, and market share.

What competitive priorities is Google pursuing to make Google meet competitive?

What is Nike competitive advantage?

Nike is a customer-oriented brand and customer loyalty is a strong source of competitive advantage for it. The company has employed several methods to increase customer loyalty. Apart from investing in design and quality, the brand has also employed a great business strategy and focused on customer service.