What is the strategy of OnePlus?

When it came to marketing their first phone, OnePlus decided to adopt an audacious and slightly maverick strategy. They offered the gadgets to consumers by invite only to spur a sense of exclusivity and demand. The invites were available through online contests and referrals from existing OnePlus customers.

Why is OnePlus one successful?

One of the main features that made OnePlus so unique was its ability to offer high-end specs at a much lower price than most other smartphones out there. The fact that OnePlus offered its product at half the price compared to all other premium smartphones became a central selling point for potential customers.

How did OnePlus build such a powerful brand?

A Digital Brand The most important aspect of the OnePlus launching in India was to offer consumers a top end phone with great specs, design, quality and experience at an affordable price, which other brands were offering at an exorbitant price. They launched themselves as a Digital Brand in India.

How did OnePlus enter the market?

Leveraging on Word of Mouth. Before OnePlus entered the Indian market, it had already created an active community where discussions about phone were taking place. This gave OnePlus the necessary initial traction. After the launch, OnePlus introduced its product to this community and they liked it.

Why OnePlus is increasing price?

The increase in the price of the OnePlus phone is because of the increase in the cost. The components keep getting more expensive, and it is an industry-wide trend. All flagship phones have become more expensive.

What is the objective of OnePlus?

The brand aims to create high-quality, simplistic, user-friendly products, which organically brings about their tagline, “Never Settle”. The founders believe that the tech-savvy consumer community shouldn’t have to settle for overpriced phones that may not deliver.

Is OnePlus successful in India?

Despite its phenomenal success in India, OnePlus had several challenges ahead. These included fierce competition, issues relating to scaling offline, price sensitive Indian consumers, low smartphone penetration, and an economic slowdown.

Who is OnePlus company?

Headquartered in Shenzhen, Guangdong, OnePlus is a Chinese smartphone brand founded by former Oppo vice-president Pete Lau and Carl Pei in December 2013. The company is one of the three subsidiaries of BKK Electronics, the other two being Oppo and Vivo. OnePlus launched its first smartphone, the OnePlus One, in 2014.

Who is OnePlus target market?

The target market of OnePlus lies within the limit of 14 to 35 years of age.

Why are OnePlus phones so expensive?

Growing its brand and support has enabled OnePlus to push further into the US than any other Chinese brand, but the result is OnePlus phones with prices that are almost in line with the likes of Samsung, Google, and even Apple.

How much is a OnePlus?

That’s the pitch for the OnePlus 7 Pro, which is launching on T-Mobile for $699 and will also be available unlocked in three different configurations ranging from $669 to $749.

What is the OnePlus One?

The OnePlus One (colloquially abbreviated to OPO) is an Android smartphone manufactured by OnePlus. Unveiled in April 2014, it is the first product by OnePlus. The OnePlus One was designed to compare favorably – in performance, quality, and price – to flagship devices by leading smartphone manufacturers.

Is OnePlus’s marketing strategy sustainable?

Oneplus have a viral brand which is enabling this low marketing cost. This may not be sustainable as it becomes more mainstream. But as they scale they can advertise in more traditional ways. Part of the viral brand is the invite purchasing system. As a reminder oneplus requires an invite to purchase a handset.

What is the latest version of CyanogenMod for the OnePlus One?

The latest version of CyanogenMod 11S is 11.0-XNPH05Q. In China, OnePlus One ships with Oppo’s ColorOS distribution, based on Android 4.3 “Jelly Bean”.

Is OnePlus the flagship killer?

A little-known player called OnePlus was set to break the duopoly of the leading brands Samsung and Apple. Carrying the menacing moniker of ‘the flagship killer,’ the debutante Chinese brand has surely given the industry leaders a run for their money over the years that followed.