What is the purpose of an ad server?

An ad server is a piece of advertising technology (AdTech) that is used by publishers, advertisers, ad agencies, and ad networks to manage and run online advertising campaigns. Ad servers are responsible for making instantaneous decisions about what ads to show on a website, then serving them.

How do ad servers make money?

When digital publishers create new content, that content either contains ad space or lives on a webpage that has ad space. This is a major way publishers monetize their content. They house ads and “serve” them to publishers’ ad inventory slots using sophisticated decision engines and important ad targeting information.

Is the ad server still relevant today?

While the invention of AdTech platforms like demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges helped shape the online advertising ecosystem, it’s hard to look past one early piece of AdTech that is still relevant today — the ad server.

What is Active Directory (AD) and how does it work?

At many enterprises and SMBs that use Windows devices, IT teams are likely to use Active Directory (AD). Essentially, Active Directory is an integral part of the operating system’s architecture, allowing IT more control over access and security.

Why not use Azure AD instead of AD/adds?

Azure AD does not have the capabilities to do what AD/ADDS does and Azure AD does not work in environments where you cannot expose the systems to the internet. With Microsoft’s push for hybrid everything. A large amount of important items are getting left behind. Dec 01 2019 10:43 PM

What are Adad servers?

Ad servers are to ads (creatives) what WordPress is to content (articles). In the same way that WordPress is used to manage a website’s content, ad servers are used to manage and display advertising on a website.