What is the open rate for SMS marketing?

Open rate SMS marketing has a striking edge over email marketing in terms of open rate. The average open rate for an SMS campaign is as high as 98\% while email rings in at just 20\%. By extension, response rates for text messages are much higher than emails as well.

What percentage of text messages are opened?

The average open rate sits between 28\% and 33\% according to data from Hubspot. The same data suggests open rates gradually increase with the amount of campaigns sent out. The average open rate of a text message sits at about 99\%, with 97\% of messages being read within 15 minutes of delivery.

How many text messages are opened after being received?

Text Message Open-Rates & Click-Through Rates (CTR) Statistics have shown that 98\% of all text messages are opened, and 95\% of SMS messages are opened and responded to within 3 minutes of being delivered. These conversion rates speak for themselves, especially in comparison to emails, which only have a 20\% open rate.

How is SMS marketing measured?

Key SMS marketing metrics to measure

1. Formula: (Total clicks / delivered messages) x 100.
2. Formula: (Number of delivered texts / the total number of texts sent) x 100.
3. Formula: (opt-outs during campaign / subscribers at beginning of period) x 100.
4. Formula: (# of conversions / # of messages sent) x 100.

Does SMS marketing really work?

Higher Response Rates The average response rate for SMS marketing is 45\%. Plus, higher response rates can lead to more sales. For many customers, receiving texts is their preferred way of communicating. And 70\% of customers say that SMS marketing is a good way for businesses to get their attention.

How many text messages is too much?

SimpleTexting says that best practice is to send two to four texts per month, but enterprise messaging firm Upload Software suggests that figure is closer to ten. SlickText says that sending as many as one message per day is OK.

Can you track SMS opens?

You can not track open rates of text messages. Most marketers and email newsletter publishers know the rule: You can not track open rates of text messages.

How is SMS open rate calculated?

Open rates are when someone opens an SMS message. Click-through rates are calculated by dividing the amount of people that clicked on a hyperlink in a message, by the amount of people that received that SMS message.

Can you track SMS open?

You can not track open rates of text messages. Most marketers and email newsletter publishers know the rule: You can not track open rates of text messages. are sending little bit of HTML with your regular plain text message.

What is the average open rate for SMS marketing campaigns?

The average open rate for text message marketing campaigns is 98\%, compared to 20\% for email marketing campaigns. Compared to email, the SMS open rate stands much higher. This shows that most customers see texting as a more trusted, personal way to communicate and receive marketing offers.

How long do SMS campaigns take to work?

SMS campaigns are received instantly after you send them, and most importantly, they’re read almost immediately as well. It’s no surprise that 90\% of SMS are read in the first 3 minutes. This makes SMS marketing campaigns great for hyper time-sensitive offers. We’ll go over that more with our SMS marketing strategy ideas below.

What is the click-through rate for SMS ads?

The click-through rate for SMS ads is 19\%. According to stats on text message marketing from previous years, only 4.2\% of all emails result in clicks, which is a relatively low rate for direct marketing.

How many people in the world can send and receive SMS?

Recent research and text message marketing facts show that, while not everyone has a smartphone with internet access, 5 billion people in the world (about 65\% of the current population) can send and receive SMS messages. This number is expected to grow to 6 billion (about 78\% of the world population) by the year 2025.