What is the average age of a Harley-Davidson rider?

In 2008, Harley-Davidson said its average rider was 48 years old, up from 46.1 in 2004 and 43.4 in 1999, Farley says. Extrapolating from those figures, she believes the current average rider is over 50 and, by definition, still a boomer.

Why do Harley riders wear vests?

The main reason why bikers wear the vest is for protection. A vest protects them from harsh weather conditions and from things that could cause bruises. Bikers are known to lay down their bike in the event they are racing or riding, and a vest comes in handy at this point.

Do Millennials like motorcycles?

A leading quantitative analysis company, Bernstein Research , recently conducted an analysis on how interested millennials are in motorcycle ownership. Bernstein found millennials were 30-40\% less interested in motorcycles than the previous generation.

Do Hells Angels only ride Harleys?

Like most Outlaw Motorcycle Gangs, the Hells Angels exclusively ride Harley-Davidson motorcycles. But their connection to the American motorcycle company is deeper than just aesthetics. They have a long-standing relationship with Harley-Davidson which dates back to their early days.

From a demographics perspective, as of 2008 Harley-Davidson said its average rider was 48 years old, which was up from 46.1 in 2004 and 43.4 in 1999. Harley, despite being a publicly traded company, no longer breaks down their ridership by age so this is the last self-reported statistic we have from the company.

What kind of people ride Harley Davidson’s?

The vast majority of Harley riders also tend to be white men. Harley owners are a fickle bunch.

What is it like to own a Harley?

Harley owners are a fickle bunch. There is a perception of motorcycle owners (Harley owners in-particular) as being brandish, but the vast majority of Harley owners I know and have ridden with are pretty nice guys who generally just identify with the sense of personal freedom the brand promotes and represents.

What are Harley-Davidson’s target demographics?

With the target demographic being Baby Boomers and beyond, sales are expected to decline before they rise again with the maturing of Generation X and the Millennials in the coming decades. Sales to Harley’s outreach demographics grew at twice the rate of their core demographics.