What is Sajaegi in K-pop?

In Korea, sajaegi generally refers to the illegal bulk-buying of any item — for example, a firm in South Korea recently sajaegi-ed over four million face-masks due to fears over the coronavirus outbreak. But in music, sajaegi has a more specific meaning — unethically and/or illegally boosting a chart ranking.

What do Kpop agencies do?

They also represent as ‘agencies’ for their produced record labels and are responsible for recruiting, training, marketing and financing aspiring artists. They also manage musical activities and public relations of such trainees.

What is the value of K-pop?

(Appadurai 1996) Hence, K-pop has been shaped into a globally commodified product of mediascape (Appadurai), and the export of K-pop has been estimated to be worth 5 billion dollars. (Romano 2018). Even within America, K-pop groups have held numerous concert tours and received media coverage from local areas (Benjamin 2019).

Why do K-pop fans buy many albums of the same kind?

K-pop fans buy many albums of the same kind, an action that increases their chance of attending a fan sign event. For the vast majority of K-pop bands, the lottery system is utilized to select the fans who are permitted to attend each event, and every album functions as a single lottery ticket.

Why is K-pop so popular in Singapore?

Since the late 1990s, the Korean pop-culture wave has had a huge impact, achieving immense popularity and sustaining a global community of consumers and fans. In Singapore, a significant K-pop fan culture has emerged among youths.

How do K-pop fans show support to each other?

Of course, concerts are another way through which fans can show their support in person. During K-pop concerts, fans shout fan chants, which is yelling specific parts of songs as loud as they can and create oceans of color with their light sticks.