What is logo as a visual identity for a company?

A logo is an easily recognizable graphic symbol that identifies a company, a commercial product, or any public or private entity. It is a graphic element that is part of the visual identity of a brand.

What is brand communication?

Brand communication is a combination of activities such as advertising, social media and reviews that are used to communicate with customers. Brand communication takes place every time a potential customer or client interacts with a particular brand. It could mean seeing a logo online or signing up for a newsletter.

What are the most famous logos?

Not many companies become famous due to their logo alone, but there are countless examples of companies that have used their logo to help them achieve the level of fame and success that they now enjoy today.

What are some examples of logos that are clean and modern?

Etsy’s mark is another example of a clean, clear and modern logo. Their choice of a customised serif typeface gives it an air of elegance, vintage and traditionalism; a subtle nod to the company’s ethos and arts and crafts origins. FedEx is a syllabic abbreviation of the company’s original air division, Federal Express.

What makes a good logotype?

Also known as a “wordmark,” logotypes are logos which are built entirely of the word or words that make up the company’s name. The main focus here is typography, obviously. This style of logo strongly ties a brand’s visual identity to the name of the company. Because of this, you’ll have to choose, or create, your font carefully.

How many companies have a famous logo design?

The 100 Most Famous Logos of All-Time There are hundreds or more companies with famous brand logos, for almost all product ranges available in the market. Under such dense competition, creating individuality for a brand is difficult, even with a famous logo design. Online marketing has made it even more complex.

What are some examples of brand names being drawn literally?

The Apple logo, for example, is a clear example of a brand name being drawn literally. It makes more sense for their brand to use a pictorial mark than a wordmark or emblem. You want to create a sense of brand personality with an image that you wouldn’t otherwise be able to with just your name.