What is craft beer culture?

Craft beer culture is characterized by shared knowledge and experimentation that leads to the development of personal beer taste as well as to innovative beer styles. Curiosity about novelty is part of brewers and consumer’s perception of craft beer.

What is craft beer vs draft?

The truth is, there is actually no significant difference between craft and draft beer. Beer that has been crafted and produced by a small, independent brewery can be tap-drawn and this would then transform it into draft beer.

What is a craft beer?

The Brewers Association, the trade industry group for craft beer, defines craft breweries as ones that are ” small, independent and traditional .” Craft brewers annually produce less than 6 million barrels, don’t have a large financial investments from non-craft brewers, and brew beers using traditional ingredients, like malt barley.

How profitable are craft breweries?

Craft brewers annually produce less than 6 million barrels, don’t have a large financial investments from non-craft brewers, and brew beers using traditional ingredients, like malt barley. The sector still makes up just 10\% of the nation’s total beer sales, not coming close to the profits of Anheuser-Busch or MillerCoors.

Why is craft beer growing in popularity?

“Because craft has started picking up more attention and (been) what customers are looking for, it’s encouraged wholesalers and retailers to get more out there,” he said. Craft beer is becoming more social. Gatza said if you walked into a bar ten years ago, all you would see were the big name beers.

Is canned beer the next big thing in expanding the market?

Places like golf courses and tennis often ban bottles, so canned craft beer is a good next step to expand the market. “Part of it goes to who the craft beer drinker is — a lot of times it’s someone who tends to be an outdoorsy type, tend to go out with friends more,” Gatza said.