What is an optimal keyword density for your webpage?

1-2\%
Most Search Engine Optimization experts have a belief that an ideal keyword density is close to 1-2\%. This means the target keyword should appear around one to two times in a count of 100 words. At this rate, the keyword appears enough times to show search engines what the page is about without keyword stuffing.

How does keyword density work?

Keyword density formula Keyword density can also be calculated as a specific figure, should you need to. To determine the keyword density of a webpage, simply divide the number of times a given keyword is mentioned by the total number of words on the page – the resulting figure is the keyword density of that page.

Does keyword density still matter?

Yes, Keyword densities still matter. You hear far less about it today in SEO circles, but keyword density remains an essential part of good SEO. The fact is that other as SEOs have begun to disregard it simply creates an opportunity for those who are willing to put in the work to write well optimized content.

Does keyword density affect SEO?

Keyword density is a foundational aspect of on-page SEO. When used correctly, it can help attract search engines and boost a page’s visibility on search engine results pages (SERPs). When ignored, it can keep a page from ranking or even result in a search penalty, removing it from SERPs altogether.

How many times should you use a keyword on a page?

While this is more of an inexact science, the general rule of thumb is to include specific keywords no more than five times in a standard blog post. Anything else can be considered spammy to the reader and negatively impact the user experience.

Is high keyword density bad?

Most SEO experts agree that focusing on keyword density is an outdated practice that should be avoided. This doesn’t mean that you shouldn’t incorporate relevant keywords into your content. However, your focus should be on creating comprehensive, in-depth content that solves your audience’s problems.

Do keywords matter for SEO?

In 2021, keywords are still important and useful in SEO, but they aren’t the most important factor. This is because SEO is far more complex than putting keywords on a page. Also, because SEO is always changing with search engines continuously updating algorithms, marketers need to change how they are using keywords.