What generation drinks the most craft beer?

millennials
By 2018, sales data showed that millennials were buying 34 percent of craft beer, compared with 20 percent for baby boomers (born 1946–64) and 13 percent for the Greatest Generation (born before 1928). Half of millennials said they drank craft beer, compared with 36 percent of the country overall.

What kind of beer do Millennials drink?

Most millennials, who now range in age from 23 to 38, said hoppy IPAs (India Pale Ale) is their preferred craft beer. Other types include American Pale Ale, Brown Ale and Porter. More than half (56\%) of millennials said they drank an ice cold craft brew at least once a week.

Why do you think the craft beers and cocktails are gaining in popularity?

Since customers are craving it, retailers are responding. Gatza said craft beers are getting into more stores, which is driving demand further. “Because craft has started picking up more attention and (been) what customers are looking for, it’s encouraged wholesalers and retailers to get more out there,” he said.

Does Gen Z like craft beer?

That Gen Z doesn’t care as much about craft beer as their parents or older sibling do. Watson said that the reasons for this drop off among younger drinkers were many, but according to Denver Business Journal two key factors dominate the discussion…

What do Millennials drink the most?

Drinks of Choice for Millennial Women and Men Red wine is the top drinking desire for nearly a quarter of female millennials, while white wine is the beverage of choice for about a fifth. Another one-fifth of millennial women prefer to crack open a cold brew.

Is branding still important in beer?

In that sense branding appears to be still very important: Beer labels trigger 60\% of this group to make a purchase. This applies not only to young craft drinkers but to older craft drinkers too.

Do we have a new generation of craft beer fans?

One thing is for sure: we appear to have an emerging, new generation of craft fans – and that represents a big opportunity for brewers around the globe. DSM’s Brewers Clarex® simplifies stabilization, helping breweries to increase capacity and even differentiate their range with gluten-free varieties.

What do consumers think about craft beer?

With craft beer, consumers can experiment with a huge diversity of beer styles and taste profiles. And the younger the consumers are, the more likely they are to drink craft beer outside the home, at a pub or restaurant. More than 45\% of 18-to-30-year olds we surveyed agreed strongly that the beer they drink says a lot about them.

What are the three key trends in the beer industry?

In an address to The Brewers of Europe Forum in June, he also went on to pinpoint three key trends for engaging with a new generation of beer consumers: purpose, sustainability and health.