What do marketers know about WeChat?

From shopping online and paying bills to playing games and making video calls, WeChat happens to be the go-to app for almost everything. This allows marketers to gain insights from valuable consumer data, understand which life stage consumers are at, and target them with personalized communication.

How do brands use WeChat?

WeChat allows a company or a brand to convert their followers into members. A business can use a marketing strategy of creating loyalty programmes using geo-location services to locate consumers and offer promotions close to them. There are three ways to market to consumers on WeChat: Offer a VIP card through the app.

What is WeChat ecosystem?

WeChat is the operating system of daily life in China. It offers instant messaging, social networking, entertainment, payment, shopping, third-party services, government functions and intelligent home functions. The WeChat ecosystem is a fascinating example of how you can monetize the presence of over 1 billion users.

How to use WeChat as a customer acquisition channel?

Consider WeChat audience as customers (instead of simple followers). Build segmented audiences with targeted messaging. QR code is a relevant acquisition channel if they are well integrated within the customer journey Travelers save, on average, 2 hours at top tourism sites by scanning a QR code to purchase tickets instead of waiting in line.

How many hours a day do people use WeChat?

WeChat users spent more than four hours a day engaging with the app. WeChat is the 5th most popular social platform, ranked by MAU. Which country use WeChat most?

Are you more likely to trust a WeChat recommendation?

You are more likely to trust a friend recommendation than a random on the internet. (The average number of contacts per WeChat user is around 194 and keeps increasing) For instance, according to Hootsuite’s data report, the main source of new brand discovery is word-to-mouth recommendations.

Is WeChat the next big thing for Chinese startups?

And the answer is: Yes! Wechat is not just a single app, it is a whole ecosystem that can be very useful for companies trying to enter the Chinese market.