What desk research means?
Table of Contents
What desk research means?
a type of market research that involves collecting and examining information that already exists and is easy to get, such as company records, published government reports, and information in newspapers, magazines, and on the internet: After extensive desk research, we found a company to produce the DVD.
What are examples of desk research?
Desk research/Secondary research
- sales figures.
- newspapers.
- websites.
- government publications e.g. social trends.
- commercial publications e.g. Keynote and Mintel reports.
What do you do at desk research?
- Step 1: define the objective of your research. To search well, you have to know what you are looking for.
- Step 2: Define your research plan. Specifying your objective was a first (big) step towards the success of your desk research.
- Step 3: Conduct the research.
- Step 4: Conclude and verify the information.
When should you do desk research?
Desk research is very effective and can be conducted in starting phase of market research as it is quite quick and cheap and most of the basic information could be easily fetched which can be used as benchmark in the research process.
What is desk research advantages?
It provides fast, credible background insights. Far less expensive to implement than primary research. Adds context and depth to primary research findings. Increases the focus and ROI of primary research.
What are the benefits of desk research?
Advantages of desk research
- Inexpensive.
- Helpful in making well-informed decisions.
- Helpful in finding new opportunities.
- It takes less time to conduct.
- Helpful in focusing the research.
- Unreliability of data.
- Difficult to find specific data.
- No control over the participants and the methods of research.
Why do we do desk research?
Why do desk research? Before carrying out a field visit, developing a prototype, running a usability test, or embarking on any project that you want to be user centred, it makes sense to see what people have done in the past that relates to the product’s domain.
What are the advantages and disadvantages of desk research?
Desk research is information that is second hand. It has already been collected by someone else….Desk research/Secondary research.
| Advantages | Disadvantages |
|---|---|
| Saves time | Not specifically gathered for the business |
| Relatively inexpensive | May be out of date |
| Widely available | May contain bias |
What are the costs and benefits of using desk research?
Desk research/Secondary research
| Advantages | Disadvantages |
|---|---|
| Saves time | Not specifically gathered for the business |
| Relatively inexpensive | May be out of date |
| Widely available | May contain bias |
What are the disadvantages of desk research?
Unreliability of data Relying on the data collected through desk research is a little risky.
What is a desk based study?
A desk study is the collation and review of information already available about a site, and is carried out at an early stage of site appraisal to inform and guide the remainder of the site investigation.
What is the standard width of a desk?
The standard work desk is 30 inches wide, 58 inches high and 22 inches deep. Computer desks typically measure 24 inches wide, 30 inches high and 24 inches deep.
What is desk assessment?
A desk assessment considers your ergonomic setup and organisation of work tasks to provide practical recommendations to improve comfort.