What can Google Analytics event tracking be used for?

Google Analytics Event tracking is a useful feature that allows you to record interactions with elements of your website which aren’t tracked as standard within Google Analytics. You can set up event tracking manually on each link or use Google Tag Manager to automate your event tracking.

What are Events & custom events in Google Analytics?

Events in Google Analytics are user interactions on your website that cannot be tracked as pageviews within a session. Any activity that users take on a page of your website is considered an ‘event’ or ‘event hit’.

What is the difference between an event and an event goal in Google Analytics?

Both events and goals are really useful features of Google Analytics. Events can be used to measure any on site actions and can be recorded multiple times. Goals provide more important data and the goal flow report is a further feature which makes it easier to evaluate the success of your marketing activities.

What is custom variables in Google Analytics?

Custom variables are name-value pair tags that you can insert in your tracking code in order to refine Google Analytics tracking. With custom variables, you can define additional segments to apply to your visitors other than the ones already provided by Analytics.

What does Google Analytics use to differentiate new and returning users?

A ‘new user’ is a visitor who, according to Google’s tracking snippet, has never been to your site before and is initiating their first session on your site. Google’s tracking snippet, which detects browser cookies, will identify a ‘returning user’ if a cookie is present, and a ‘new user’ if a cookie is not present.

When using events to modify the bounce rate what setting do you need to use?

Option 1

1. Find your Google Analytics code. Most likely it is in your header. php file, footer.
2. Add the following to the bottom of your code. Right above the . setTimeout(“ga(‘send’,’event’,’adjusted bounce rate’,’30 seconds’)”,30000);

How many days does BigQuery backfill when you enable the export?

Enable BigQuery export Firebase exports a copy of your existing data to BigQuery. At initial linking, Firebase automatically schedules your BigQuery tables to backfill data from the past 7 days so that you can start experimenting right away.

What is the relationship between an event and an event goal in Google Analytics?

Unlike goals, events are not related to your organization’s KPIs; they are just actions that someone would take on the way. Another difference between goals and events is that events can be measured more than once per session, so you can see if someone is really smashin’ that button.

How do I use custom metrics in Google Analytics?

Set up custom metrics

1. Sign in to Google Analytics.
2. Click Admin, and navigate to the property to which you want to add custom metrics.
3. In the PROPERTY column, click Custom Definitions > Custom Metrics.
4. Click the New Custom Metric button.
5. Add a Name.
6. From the Formatting Type dropdown, select an Integer, Currency, or Time.

How can new users be higher than users Google Analytics?

New users + returning users will not equal total users, it will usually return a higher number. This is because some of the users have both labels. The higher the total of new + returning, the more return sessions your users make. If the numbers are similar then most of your users make only one, session.

What’s the difference between users new users and sessions?

“A user is an individual person who has come to your site whereas a session represents one of those visits to your site,” says Mark Barrera of TrustRadius. Sessions are the number of visits your site has, from both new and returning users.

How do I view custom variables in Google Analytics?

The easiest way to view custom variables in Google Analytics is the Visitors > Custom Variables report. However, Advanced Segments in My Customizations offers a greater level of analysis. Click Create new custom segment then expand the Visitors section of the Dimensions box.

How many event hits can I send to Google Analytics?

The first 20 event hits sent to Analytics are processed immediately, thereafter processing is rate-limited to two event hits per second. A maximum of 500 hits per session are processed. This limit applies to all hits except ecommerce item or transaction hits.

How do I set up event measurement in Google Analytics?

Read Set up event measurement. Sign in to Google Analytics. Navigate to your view. Open Reports. Select Behavior > Events. An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.

How many custom variables can I set on a page?

You can set up to five custom variables on any page so the index is an integer between 1 and 5. I recommend keeping things simple — define five or fewer custom variables per website and assign a consistent index. It’s possible to create more if they are spread over multiple pages, but it can lead to confusion. name(required)