What are eVars and props in Adobe Analytics?

Props are traffic variables. eVars are conversion variables. Events are things that happen on your site and are tied to conversion variables. You can’t cross the two together, but can cross props and you can subrelate eVars.

What are sProps?

The primary purpose of sProps is to allow you to breakdown Page Views, Visits and Unique Visitors into meaningful buckets. While SiteCatalyst provides reports to see total Page Views, Visits and Unique Visitors for your site, most web analysis needs to take place at a much more granular level.

What is merchandising eVar?

Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. This value remains tied to that product, even if one or more new values are later set for that particular eVar.

What is pathing in Adobe Analytics?

**Traditional Pathing Analysis consists of viewing flow reports which show you how often site visitors go from Page A to Page B or Page C on your site. By simply having Omniture SiteCatalyst code on your site pages, you will be able to see several different pathing reports right out of the box.

What maps business requirements information to eVars props and events?

When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to props/eVars in the Processing Rules interface.

How do I create an eVars in Adobe Analytics?

You can set eVars either while configuring the Analytics extension (global variables) or under rules. Click the desired property. Go to the Rules tab, then click the desired rule (or create a rule). Under Actions, click an existing Adobe Analytics – Set Variables action or click the ‘+’ icon.

How many eVars are available in Adobe Analytics?

250 eVars
eVars. This feature is limited to 250 eVars per Report Suite. Additionally, each eVar may contain up to 500,000 unique values or data elements per month.

What is product finding method?

I define Product Finding Methods as the way that website/app visitors use to find products that they ultimately purchase. For example, if a visitor comes to your website and conducts a search and then finds a product they like, then search would be the Product Finding Method that should be associated with that product.

What is event serialization in Adobe Analytics?

Event serialization is the process of implementing measures to prevent duplicate events from entering Analytics reporting. De-duplicating events is important in cases where you don’t want metrics inflated by visitors refreshing the page.

Which data variable is used to understand visitor pathing in Analytics?

This name is how the eVar is referred to in general reporting, and will be the name of the report/dimension in the left-hand menu. The type of variable value: Text String: Captures text values used on your site. This is the most common type of eVar, and the default setting.

What happens if you leave S Pagename blank?

Defaulting to Page URL: If the Page Name variable is left blank, it defaults to the page URL. However, this is also a bad practice for the simple reason that URLs are often long and not user friendly.

What is the difference between prop-prop and EVaR?

prop are know as traffic variable while eVar are known as conversion variable . prop-prop can retain value only for page level ,it is mainly useful for pathing, for example prop1 captures the page name so user goes to page A (prop1=A),than page B (prop1=B),than page C…

What are evars and why are they used?

They are used to determine which dimensions of your site contribute the most to success events. Persistence: Props do not persist beyond the image request they were fired on. They cannot be associated with other variables that are not in the same image request. eVars, however, are persistent.

What is the difference between persistence and evars?

Persistence: Props do not persist beyond the image request they were fired on. They cannot be associated with other variables that are not in the same image request. eVars, however, are persistent. A backend variable is used to preserve the value originally fired so it can associate itself with success events later on.

Why can’t I Cross props and evars in SiteCatalyst?

That’s one of the reasons you generally set an eVar every time you set a traffic prop. You can correlate two traffic props together (browser and subsection for exmaple), and you can subrelate two conversion variables together, but in SiteCatalyst, you can’t cross props and eVars. If you’ve got Discover, well that’s a different story.