What Analytics can you get from Twitter?

8 useful insights you can learn from Twitter analytics

• Profile visits. The number of visits to your Twitter profile is displayed at the top of your analytics dashboard.
• Mentions.
• Tweet impressions.
• Tweet engagements and engagement rate.
• Top Tweets.
• Follower growth.
• Video content performance.
• Conversion tracking.

How do you analyze Twitter Analytics?

To access this data, click the small bar graph icon in the bottom-righthand corner of the tweet you want to analyze, as shown in the screenshot below. Clicking this icon will open a window showing you this single tweet’s total impressions, engagements, likes, link clicks, and more since the tweet was first posted.

Can you track Analytics on Twitter?

Twitter Analytics allows you to track and view key metrics, like follower gain/loss, impressions, engagement rate, retweets and more. The tool has been around since 2014 and is available to all Twitter users, including both personal and business accounts.

How does Twitter Analytics calculate reach?

Twitter reach is the total number of people who see your Twitter or the number of unique users who sees your tweet. Here I will tell you how to measure the reach of a hashtag, we simply add the followers of users who participate in the hashtag campaign, the number of tweets that they share is not relevant.

What are detail expands on Twitter?

Detail expands: Clicks on the Tweet to view more details. Embedded media clicks: Clicks to view a photo or video in the Tweet. Engagements: Total number of times a user interacted with a Tweet.

What are organic impressions on Twitter?

The Engagement API delivers organic impressions and engagement data. Impressions represent the number of times that a given Tweet has been viewed on the Twitter platform in an organic context. Impressions generated from Tweets that are seen in a Promoted or Paid context are not included.

What is Twitter data analysis?

Sentiment analysis refers to identifying as well as classifying the sentiments that are expressed in the text source. Tweets are often useful in generating a vast amount of sentiment data upon analysis. These data are useful in understanding the opinion of the people about a variety of topics.

What are the best Twitter analytics tools?

Without further ado, here are the best Twitter Analytics tools! 1. Brand24 2. Native Twitter analytics 3. Sprout Social 4. Mentionmapp 5. Tweet Binder 6. Union Metrics 7. Keyhole 8. Twitonomy 9. Followerwonk 10. Hootsuite

What is tweet activity in Twitter analytics?

Tweet Activity. Tweet Activity is a section of your Twitter Analytics dashboard that allows you to see various metrics related to your tweets’ performance in chart form. You can see Tweet Activity for all of your tweets over a set time period, or for a specific tweet since it was published.

What is native Twitter analytics and how does it work?

Native analytics is a perfect tool for anyone at the beginning of their digital adventure. It offers a bunch of great social analytics metrics that will help you step up your Twitter game, such as: profile visits. But the real value of native Twitter analytics is the demographic data.

Do I need Twitter analytics to reach my goals?

Not necessarily. Sure, you might not see your reach displayed on your Twitter Analytics dashboard, but knowing how much exposure your Twitter account is capable of can help you draft accurate goals for the year and adjust your social media strategy to, well, “reach” them.