Should your domain name be the same as your business name?

Ideally they should all be the same as your domain name. Choosing a name for your new business should be a strategic decision, not something purely based on creative inspiration. But once you’ve decided, embrace it, because it’s going to be a part of everything you do!

Does length of domain name matter?

Aim for 6-14 characters – and remember the shorter, the better. Most likely the shorter domain names are taken a LONG time ago and sold for thousands of dollars. If you can’t find something short, make it brandable.

Can I use a shortened version of my business name?

in terms of the logo specifically, there is no real problem using an abbreviation as part of the logo, provided that you use the full name as required – see (b) above; if do you decide to change to the abbreviation, stop using the full name and register the abbreviation as your business name going forward.

How do you short a name?

Often an English name will be shortened as an abbreviated first name, followed by a middle initial, if you have one, then your full family name, such as ‘Jas. W. Riley’ for James Whitcomb Riley.

Should you put LLC in your logo?

With that being said, you do not always have to include “LLC” in your logo, domain name, social media pages or marketing collateral. Therefore, you don’t need “LLC” in your branding, but it’s important that you include “LLC” in your business title for all legal documentation.

What is short domain?

Shorter domains are usually 15 characters or less. They can be comprised of one, two, or three words and a generally much easier to remember than longer domain names. Short domain names are easy to remember and generally mean that you can build brand recognition much faster than a longer domain name.

Should I get control of my own domain name?

If you’ve trademarked your business name, have been in business for a while and there’s a good chance people could confuse your business with the other one, you may have a legal case for getting control of the domain name. Keep in mind, however, that this can be expensive and time-consuming, so you’ll have to decide if it’s worth it.

Does your domain name need to match your business name?

Of course, the ideal situation is to have your domain name match your business name. If you’re just starting your business and haven’t yet decided on a business name, you may even want to adjust your business name to match available domains.

Should I shorten my domain name or use abbreviations?

Because shorter domain names are generally better (especially with more and more people doing their internet browsing on mobile devices), shortening your name or using an abbreviation can be a good option. Try to avoid using hyphens (people may not remember where to put them), ampersands or numerals (people may spell them out instead).

How important is Your Domain Name?

Your domain name is important, but in the end, it’s not the only thing that drives visitors to your website. In fact, careful search engine optimization (SEO) is a bigger effect on driving web traffic than the domain name you choose. After all, how many people sit down and laboriously type in a domain name when looking for a business?

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