Should you update old blog posts?

When you leave your old blog posts to languish and decay, you’re essentially wasting the time and money you invested in getting those posts published. Instead, you should spend a few hours updating those old posts to make those investments continue to earn money for your business.

Should you republish blog posts?

Republishing also allows us to refresh the content and get it in front of readers who are new to the CMI audience or who missed it the first time around. Maintains or improves search ranking/results. Sometimes an old post ranks in search and, therefore, drives a lot of traffic.

How often should you update old blog posts?

For most small businesses, updating your blog one to three times per week is a realistic and effective schedule. Make your blog updates a priority, continue to provide quality posts and resources, and you’ll see returns in the form of more traffic and increased sales through your small business website.

Does Google like fresh content?

Google and its users appreciate fresh content because it’s more likely to be accurate. Ever since its freshness algorithm update in 2011, queries for trending or time-sensitive keywords trigger Google to prioritize newer pages with the most up-to-date information.

What do I do with old blog posts SEO?

Tune-up the SEO:

1. Add in newly relevant keywords where possible.
2. Update on-page optimization where applicable (meta-description, image alt tags, etc.).
3. Consider adding new images to update the visual appeal, especially the thumbnail.
4. Consider publishing in a second format, e.g. a video version.

What’s the most important reason for updating and revising old blog posts?

Tweaking an old post takes far less time than writing something new, you’ll boost the quality of your blog, and your post will be easy to promote on social media. If your old post already has some authority, you can almost guarantee that it will rank higher for searches after you spend some time updating it.

How do you republish a blog post?

To republish an old post, go to the Publish box in the top right hand corner of the Edit Post screen and click on the Edit link next to Publish immediately. Simply change the date to a future date later today or tomorrow and click ok then click Publish to Schedule the post for republishing.

How do you republish a blog?

How Much Should You Change When Republishing a Post?

1. Read it carefully.
2. Update the post to fit with what’s happening today (particularly if you write about software, social media, or any other area that changes rapidly).
3. Consider adding more detail.
4. Check all links.
5. Link to some of your (recent) posts.

What do you do with outdated blog posts?

Add the latest information to the blog

1. Study what your competitors have covered in their posts.
2. Check that all the links point to the appropriate blog/source.
3. Replace links to old stats/data with the latest ones.
4. Remove parts of the content which you find no longer relevant.
5. Add the latest content to the blog.

Why fresh content is good for SEO?

Publishing fresh content regularly can help you build a returning audience, which drives more regular traffic to your site. The more that people come to your website and bring traffic, the more authority your website has on search engines. This will improve SEO and help your page rank higher on search engines.