Should I use phrase match or broad match?

Broad match gives you key insight about the keyword’s performance because of catering to larger volume of search queries. Whereas for Phrase match keywords, the low volume restricts you to reach to a conclusion about the keyword performance as the data is very limited to analyze.

Should I use phrase match keywords?

Adding very similar keywords, such as ‘red car’ and ‘car red’, isn’t recommended, as only one keyword would match both searches. However, doing so won’t affect your costs or performance in any way. Ads may show on searches that include the meaning of your keyword.

Should I convert my BMM keywords to phrase match?

We recommend that you consolidate duplicate keywords and convert your BMM keywords to a different match type to make it easier to manage your account going forward.

How do you change a broad match keyword to a phrase match keyword?

What happens to my phrase and BMM keyword traffic?

1. In the page menu along the left, click Search Keywords.
2. Click Edit.
3. Navigate to the Change match types option.
4. When you hover on Change match types, you will see an option to Change broad match modifier keywords.
5. Select Change broad match modifier keywords.

Is Google getting rid of broad match?

Broad match modifier as a separate matching behavior is no longer available. This change means that existing BMM keywords will behave exactly as if they were phrase keywords and you are no longer able to create new BMM keywords.

Which keyword match type is best?

Why You Should Use Phrase match If you’re running a highly-targeted campaign that is focused on a small audience, Phrase Match is one of the best keyword match types to use. You can create ad copy and specific offers tailored to this user group, which can help you create a more effective PPC campaign.

What is broad match keywords?

A keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics. For example, when you add “hats” as a broad match keyword, you tell Google Ads to try to show your ad for searches containing that term or a similar one. …

Are broad match keywords bad?

When Is Broad Match OK To Use? Broad match is never a good idea to use on its own, but Google and Bing do offer a way to use this match type in a more targeted manner. This is called broad match modified and the difference is that these words are required to be in the search query in any given order.

What is broad match Google Ads?

What is broad match?

What is modified broad match?

What is Modified Broad Match? Modified broad match, as the name suggests, is a broad match keyword with one key difference. It allows you to flag certain words as mandatory for targeting. While regular broad match may look at synonyms or related words to increase reach, modified broad match stops this from happening.