Is watch time more important than views on YouTube?

Watch time (or audience retention, as it’s popularly called in YouTube analytics) is the total amount of time in aggregate that viewers spend watching your videos. With a boost in watch time, YouTube is more likely to promote your channel through search and recommended videos, which in turn leads to more views.

Is watch time more important than views?

Views represent clicks, or visits, but they don’t tell you for how long somebody is on the YouTube platform or on the mobile app. The more Watch Time YouTube has from its audience, the more ads they can sell to the audience, making more money for YouTube, and more money for the video creator.

Why is my view duration so low?

The amount of time a viewer spends watching a video reveals his or her level of engagement with that video. If a viewer isn’t interested in a video, it’s unlikely he or she will watch it until completion. Instead, the viewer will abandon the video, resulting in a lower average view duration.

Why is my average view duration low?

Watch time is a better indicator of the quality.” Nivo Digital ’s Aimee-Leigh Prince looks at it like a win-win. “The YouTube algorithm favors watch time over total views and you can identify areas of your video where your audience begins to lose interest.”

How long does it take for YouTube to count views?

Conclusion. In short, we know YouTube expects a viewer to watch a video for around 30 seconds before it counts a view, that views from suspicious accounts are not counted, and that YouTube can decide to freeze your view count while they review your views.

What is watch time in YouTube analytics?

From YouTube’s perspective, Watch Time, or the estimated total minutes spent viewing your content, is more important than a raw view. The updated Analytics dashboard makes this clear by dedicating an entire section to this new, more telling metric of video performance.

How many hours do people watch YouTube each day?

The New York Times reported in December that people watched more than 300 million hours of videos on YouTube every day, but a source familiar with the matter says that has now surpassed 500 million hours.