How much is a Super Bowl ad worth?
Table of Contents
How much is a Super Bowl ad worth?
Super Bowl commercial price history
| Year | Price of 30-second commercial |
|---|---|
| 2017 | $5,000,000 |
| 2018 | $5,200,000 |
| 2019 | $5,300,000 |
| 2020 | $5,600,000 |
Why do companies spend so much on Super Bowl advertising?
As such, advertisers have typically used commercials during the Super Bowl as a means of building awareness for their products and services among this wide audience, while also trying to generate buzz around the ads themselves so they may receive additional exposure, such as becoming a viral video.
How much do companies pay for Super Bowl commercials?
This year, TV commercials during Super Bowl LV are going for around $5.5 million per 30-second spot, sources familiar with the numbers tell Fast Company. That’s down from the $5.6 million average, according to Statista. The rate in 2019 was $5.3 million and the average was $5 million in 2016, 2017, and 2018.
What is the most expensive Super Bowl ad?
1. (tie) Amazon, Alexa
- Commercial: Before Alexa.
- Length: 90 seconds.
- Cost: $16.8 million.
- Year: 2020.
- Super Bowl: LIV.
How much does CBS make from Super Bowl ads?
CBS Set Super Bowl Record With $545M In Ad Revenue, Research Firm Estimates – Deadline.
How much did Super Bowl ads cost in 2021?
At $6 million, NBC would be seeking a 9.1\% increase over the $5.5 million CBS sought for 30 seconds of ad time in 2021 and Fox pressed for in 2020. CBS’ 2021 broadcast of Super Bowl LV generated approximately $545 million in in-game advertising, according to Kantar, a tracker of ad spending — a new record.
What are reasons why buying a Super Bowl ad is a good investment for companies?
By buying a Super Bowl ad, big companies can show that they have powerful brands with mass audience appeal, and emerging companies can get a big splash of media attention. Running an ad during the Super Bowl sends a signal that a company is willing to be a big player in the media landscape.