How much does a Facebook fan page cost?

Setting up your business Facebook page is free. At the end of the day, you can spend nothing at all on your Facebook page and have a great home base for your business or you can also choose to sink a significant amount of money into ad campaigns and professional outsourcing.

What’s a good Cpl?

CPL is the amount you spend to obtain new leads. These costs stem from any advertising campaigns you run to obtain leads and get them to convert. If your CPL is $20 and your leads spend an average of $100, then this is a good CPL rate. If your leads spend $20 or less, you’re going to start digging into your profits.

What is a good cost per thousand impressions?

Based on our own research, we’ve found that the average cost of online advertising to have a cost per thousand impressions of $3-$10 and an average cost per click of $1-3.

What is a good advertising CPM?

When your business places an ad online, your success is measured based on CPM, which is the cost per 1,000 website impressions. A typical CPM ranges from $2.80 with Google to more than $34 for a local TV spot in Los Angeles.

How much does it cost to grow a Facebook page fanbase?

Every target audience will have a different level of engagement with your advertising and the quality of your ads will also have a significant impact on how often people who see the ad will become fans. In my experience, Facebook ad campaigns to grow a page can typically attract new fans at a cost between $0.20 and $1 per fan.

What is the average cost of a Facebook ad?

The average CPC on Facebook ads across all industries is $1.86, with CPCs by industry ranging from as little as 45 cents for apparel to $2.72 for employment and job training. Keep in mind, Facebook is known for being one of the more affordable pay-per-click advertising platforms.

What is the average CPM on Facebook ads?

The average CPM on Facebook ads across all industries is $11.20. This equates to just 1 cent per impression. This will vary based on your chosen audience and the competition level for that audience.

How many likes do you need to advertise a Facebook page?

By looking at Facebook Insights we can see the historical organic growth rate of the page. Let’s assume the page is growing at 100 fans per month organically. Our new advertising strategy will need to add 1,400 likes per month. Step 3: How Much Does a Facebook Like Cost?