How much do drug companies spend on advertising?

Total pharma advertising spending topped $6.58 billion in 2020, according to Kantar measured media. That’s just a notch above the 2019 total of $6.56 billion, but still noteworthy in a year that saw U.S. advertising spend drop by 13\% overall.

How much money is spent on prescription advertising?

Manufacturers spent about $6 billion each year—for a total of $17.8 billion—on direct-to-consumer advertising for 553 drugs from 2016 to 2018, the report found. Almost half of all ad dollars centered on prescription drugs to treat chronic conditions like arthritis, diabetes, and depression.

How much do drug companies spend on TV advertising?

Nevertheless, TV advertising accounted for $4.58 billion, or 75 percent of total pharma ad spend in 2020.

How much do pharmaceutical companies spend on R and D?

In total, the industry invested $83 billion on R&D in 2019, indicating growth in the industry’s technology innovations and research productivity.

What percentage of US TV broadcast revenue comes from advertisements?

In the United States, the leading advertising market worldwide, television ranks as the second most profitable advertising medium behind the internet and accounts for approximately 25 percent of total U.S. media ad revenue.

Who spends the most on advertising?

How The Top Biggest Ad Spenders in The U.S. Spend Their Money

• Charter Communications – $2.42 billion.
• Ford Motor Company – $2.45 billion.
• Verizon Communications – $2.64 billion.
• General Motors – $3.24 billion.
• Amazon – $3.38 billion.
• AT – $3.52 billion.
• Procter & Gamble – $4.39 billion.
• Comcast Corp. – $5.75 billion.

How much did drug companies spend on TV ads last year?

Drugmakers kept spending big—and, in fact, went even bigger, dropping more than $3.73 billion on national TV commercials last year, according to data from real-time TV ad tracker iSpot.tv. That’s an increase of almost $300 million over the 2017 tally.

How much does the pharmaceutical industry spend on advertising?

It was played out during the commercial breaks when three pharmaceutical commercials took to the air. But those costly TV spots — for issues including irritable bowel syndrome and toenail fungus — represented just a fraction of the $5.2 billion in annual advertising spending from the drug industry.

What is the most advertised drug in the US?

Published by Statista Research Department, Apr 6, 2021 Dupixent, Rybelsus, and Humira were the top three most advertised drugs on U.S. TV in March 2021 based on ad spend. Dupixent led the pack with more than 24 million U.S. dollars in TV ad expenditures that year, while Rybelsus and Humira spent 19.9 and 19.6 million, respectively.

Which pharma companies are doing the most TV ads?

Meanwhile, Pfizer was the pharma parent with the most top-20 TV ads with five drugs on the list, along with Eliquis, the anticoagulant it co-markets with Bristol-Myers Squibb. Eli Lilly was next with three drugs in the top 20. RELATED: Goodbye to Lyrica ads?