How much do brands pay for product placement on YouTube?

YouTube is one of the more complex influencer marketing platforms that influencers use to promote video content to target audiences for brands. The cost of marketing for a YouTube social influencer is usually more expensive than on other social media platforms. On average brands pay around $2,000 per 100,000 followers.

How much should I charge for product placement?

Pricing of course depends on the agency, but most established reputable agencies are going to quote between $60k to $250k+ for a brand, and more for a brand with multiple product categories.

What is a good CPM bid on YouTube?

The cost of YouTube ads is measured in a unit called CPM — “cost per mille,” which means cost per thousands. (“Mille” is French for “thousand.”) Currently, the medium one can expect to pay is $7.50 CPM for the average campaign.

How much do Youtubers charge for advertising?

The cost of YouTube ads depends on a few factors, including watch time, audience targeting, and campaign objective. On average, though, YouTube advertising costs are $0.10 to $0.30 per view or action, with an average daily budget of $10.

How much do companies pay YouTubers for sponsorships?

Sponsors pay anywhere between $0.035 to $0.15 per view to YouTubers for sponsored video content on the platform.

Do YouTubers have to disclose sponsorships?

To be within FTC guidelines, YouTubers must disclose who they are working with when they post sponsored content. If YouTubers participate in a brand deal, product placement or receive a free gift, they must clearly disclose it to their viewers within the video’s description.

How much are YouTube ads monthly?

On average, businesses’ YouTube ad costs are $0.10 to $0.30 per view or action, with an average $10 daily budget. Per view or per action means when someone views your ad or engages with your ad — like by clicking on it — you pay $0.10 to $0.30.

How much does 1000 impressions cost on YouTube?

YouTube Discovery ads or YouTube display ads will cost about $0.30 per click. YouTube Bumper ads are charged by CPM, which means that you only pay each time the ad receives 1,000 impressions. Generally, this type of YouTube ads cost between $1 and $4 per thousand views.