How long should a cold sales email be?

between 50 and 125 words
It consists of packaging your content in a way that is fun while delivering value to your prospects. For example, research shows that the ideal length of a sales email is between 50 and 125 words.

Should cold emails be long or short?

Keep it short, easy, and actionable. And emails that request clear, specific action get a much higher response rate. Long-winded, rambling cold emails suck. One of the best ways to keep things short and direct is to write the way you’d talk.

How long should prospecting emails be?

If your prospect can read your entire message with minimal effort, it’s much more likely they’ll read the entire email and then perform the action you want them to take. Research shows that the ideal length of a sales email should be no more than 125 words, a limit you’re unlikely to hit in two sentences.

What is a good reply rate for cold email?

Since the average response rate for cold emails is around 1\%, good cold email response rates can vary greatly from around 5\% for some sales emails to 20\% or even over 40\%. The higher, the better, of course! For instance, if your response rate is around half of your open rate, then it can be considered good.

Should emails be short or long?

Data suggests the ideal length of an email is between 50 and 125 words. Emails this length had a response rate above 50\%. A similar study found emails with approximately 20 lines of text, or about 200 words, had the highest clickthrough rates. When in doubt, keep emails short and under 200 words.

Do long cold emails work?

Don’t give up on cold emailing just yet But, it’s actually a powerful tool in any entrepreneur’s arsenal, as long as it’s used properly (and doesn’t amount to begging). Personally, I’ve had a response rate of approximately 1 in 5 with cold emailing, which is higher than a typical opt-in email campaign.

Should I reply to cold emails?

You should cry no tears over a cold email that you choose not to respond to. Cold emails that contain some form of solicitation are a whole different beast, and we need to be mindful of the negative effects these emails carry for the sender. You should cry no tears over a cold email that you choose not to respond to.

Should I follow up on a cold email?

Final Thoughts. A cold email campaign without follow-ups is never a good idea. Without follow-ups, your email outreach efforts won’t be as effective as they could be, and you’ll be missing out on lots of sales. However, following up to provide value without annoying the prospect can be tricky and time-consuming.