How has Dana White changed the UFC?

That’s one thing Dana White understood. White gave the company a huge facelift. From the way events were promoted to fighters coming out to music, to the TV shows, merchandise and everything in between, White changed the culture of what the UFC was. Without this, the UFC simply would not have the appeal it has today.

Why is Dana White important to UFC?

Dana White is largely to credit for this as he has been the driving force behind many of the UFC’s innovations that have led to it becoming the “brand name” for MMA, including using the phrase “ultimate fighting” to describe the sport as opposed to “mixed martial arts.”

How did Dana White Save the UFC?

Deemed as too controversial and violent, the UFC was banned by most cable stations airing the pay-per-views, limiting the sport’s exposure to overseas and small regional areas. After convincing the Fertitta brothers to purchase the company, White became the new UFC president with a 10 percent stake in the organization.

Why did Dana White buy the UFC?

Dana White, being the shrewd man he is, looked into it and realized that the UFC was in financial trouble. White thought that the UFC could become a huge entity in the future, and so he pitched the idea of buying the organization to the Fertitta brothers. They both agreed, and in 2001, the three men formed Zuffa Inc. and purchased the UFC.

What does Dana White do for a living?

Dana White continued working in the boxing scene to make a living when he arrived in Las Vegas. That was also when he started taking notice of MMA and the UFC, as the organization was just recently established. White didn’t dabble too hard in MMA, but he started managing a few fighters who were fighting in the UFC.

Did Dana White dabble too hard in MMA?

White didn’t dabble too hard in MMA, but he started managing a few fighters who were fighting in the UFC. That was also when his fortunes turned as White attended a wedding and there he’d meet an old friend of his from high school, Lorenzo Fertitta.

What happened between Dana White and Frank Fertitta?

The friendship between White and Fertitta reignited at that moment, and soon, they agreed that they would work together on a business venture one day. That day came when White had to deal with a contract dispute between the UFC and one of the fighters he managed.