How does email open tracking work?

Email Open Tracking Overview Any system which informs you when your emails have been opened does so by inserting an image into the email. If that image is downloaded by your recipient, then presto! Typically the image is transparent so a recipient can’t see it, and typically it’s tiny – about 1 pixel by 1 pixel.

How accurate is email open tracking?

Nobody can accurately report on open rates (don’t believe them if they tell you they can). It’s a generally accepted metric in the email marketing world that email open rate reporting can be off by as much as 35\%.

How can I track email opens and clicks?

1. Read Receipts. A feature found in Microsoft Outlook and a few other email clients, read receipts are an opt-in way to see if an email has been opened.
2. Pixels or Image Notifications. One of the more common ways to track email opens is known as Web Beacon Trafficking.
3. Trackable Links.

What is the difference between click rate and click through rate?

Click rate is the percentage of people who were delivered your email that clicked through. Click through rate is the percentage of people who opened your email that clicked through.

What affects email open rates?

The sender name and subject line of your emails are the most important factors in getting them opened and read. For example, our own research found that 45\% of subscribers say they are likely to read your email because of who it’s from, and 33\% of email recipients open an email based on the subject line.

How do you track email opens and clicks?

There is no ‘standard’ for email tracking, metrics such as opens and clicks are generally cobbled together from other web tracking technologies such as cookies and web beacons. Due to these constraints, there is no 100\% accurate indicator that a message was opened or read by the recipient.

How do I turn click tracking on or off in campaigns?

To turn click tracking on or off in a regular email campaign, follow these steps. In the Settings & Tracking section of the campaign builder, click Edit. Check the Track clicks box to enable click tracking, or uncheck the box to disable click tracking.

What is email tracking and how does it work?

This approach will reliably give email click rates, another key metric commonly associated with email tracking. By using email tracking software that encodes your links, you will be able to see when and what users clicked on.

How do I track emails in Gmail?

Right Inbox now offers the functionality to track emails right inside Gmail. With our email tracking feature, you’ll be able to monitor and track: It’s all the features you would expect from email tracking software – right inside Gmail. It couldn’t be simpler to use this feature. Follow these four steps to enable it and start tracking emails.