How does AppNexus make money?

How does AppNexus make money? It varies. When an advertisers buys ads on the AppNexus exchange, AppNexus takes a cut from each transaction. The publishers and brands that license AppNexus’ tools pay a flat monthly fee.

Is AppNexus a DSP or SSP?

Xandr Invest is the rebranded AppNexus DSP, and Xandr Monetize is the rebranded SSP. Community is Xandr’s proprietary data-infused marketplace that can be accessed by buyers only through Invest, and by sellers only through Monetize.

What does an ad exchange do?

An ad exchange is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions. They’re most often used to sell display, video and mobile ad inventory.

Is Xandr and AppNexus the same?

In June 2019, Xandr rebranded its AppNexus DSP, launching Xandr Invest, to serve as its central ad-buying hub.

How much did AT pay for AppNexus?

On Monday, June 25th, 2018 AT announced that they would acquire AppNexus. The acquisition is focused around AT’s Brian Lesser, their CEO of Advertising & Analytics. Analysts estimate the deal cost AT around $1.6 billion, where AppNexus was floating a $2 billion valuation from previous funding rounds.

Who owns AppNexus?

Xandr
AppNexus/Parent organizations

How do SSPS work with DSPs?

An SSP is the inverse of a DSP. Whereas a DSP lets advertisers buy across several different ad exchanges at the same time, an SSP lets publishers sell their ad inventory across different ad exchanges.

How do ad exchanges make money?

Ad networks make money by selling inventory at a higher price than they paid for it, and they often make a percentage off every transaction. Ad networks help advertisers scale their ad buys and target a particular audience or vertical.

Who uses ad exchanges?

Publishers
Publishers and advertisers use ad exchanges for video, display, pop-up, interstitial, CTV ads and many other ad formats. They are able to run mobile, in-app ad campaigns and more. Apart from ad exchanges, ad networks are also used to buy and sell inventory, and these two concepts differ in important ways.

Is Xandr part of AT?

Since then, AT has consolidated its ad sales operations by moving Xandr into WarnerMedia. However, Xandr will not be a part of the upcoming merger, AT CEO John Stankey told investors Monday, and will instead be retained by AT.

What is the best DSP?

Top 10 List of Demand Side Platforms (DSP)

• MediaMath.
• Amazon (AAP)
• DoubleClick.
• LiveRamp.
• Choozle.
• TubeMogul.
• BrightRoll.
• AppNexus.

What is AppNexus and how does it work?

AppNexus operates one of the few major “ad exchange” businesses, essentially a big marketplace where digital ad inventory can be bought and sold. As an example, Microsoft puts much of its ad inventory from the portal MSN into the AppNexus exchange, where ad buyers can bid on ads. There are thousands of sites using the exchange.

How long does AppNexus store data?

Data obtained by AppNexus are owned by their customers. Any data in the platform is retained in non-aggregated form for up to 12 months. Aggregated data, which AppNexus uses to create reports and analysis, may be stored for up to three years.

Does AT own AppNexus?

In June 2018, AT announced it was acquiring the company and putting it under its Xandr division as a subsidiary. AppNexus was reportedly sold for $1.6 billion while most news outlets speculated the company did not sell for less than $2 billion.

What is AppNexus’ Cookie matching?

On AppNexus’ website, it mentions that it allows customers to match data that has been collected through the company’s services with data from other services. This is the complicated world of cookie matching – where two services will share the same ID for a browser.