How do you deal with impression discrepancy?
Table of Contents
How do you deal with impression discrepancy?
Cause of an Ad Impression Discrepancies and How to mitigate them
- Incomplete Reports. Pull out the reports on your own and investigate the missing data.
- Missing Ad tags.
- Latency issues.
- Cache busters.
- Ad Blockers or other Intermediaries.
- Impression Exchange Solution.
How do you calculate discrepancy in impressions?
Ad discrepancy is usually expressed as a percentage (\%). It is calculated as an absolute value of the difference between the number of ad impressions recorded by a publisher and the number of ad impressions recorded by the demand partner/ad exchange, divided by the average of 2 numbers, and multiplied by 100\%.
What is the first step in identifying a 3rd party discrepancy?
Validate Your Reporting The obvious first step is to make sure you really and truly have a problem. One of the most common reasons people think they have a discrepancy problem is because they haven’t pulled the reports themselves, or are otherwise missing data.
What causes impression discrepancy?
Common causes of discrepancies Improperly implemented tags. Improperly implemented cache-busting. Duplicate tags running across different sections of a site or app. Different filtering methodologies for invalid impressions or clicks.
Why do impression discrepancies occur?
impression discrepancy occurs when impressions are lost when you send an ad network impressions for them to fill with advertisements. The end result is a watered down eCPM and reduced revenue that you earn from the advertisers. Unfortunately digital advertising technology and website code is not always universal.
What is ad discrepancy?
Ad Discrepancy is a difference in metric calculations between the sell and the buy-side at the end of the reporting period. While the data discrepancy can be traced in various metrics, for example, time spent on the page or conversions, the most frequently affected are clicks and impressions.
What is impression discrepancy?
What is discrepancy in ad ops?
Ad discrepancy is the difference in analytical data between two parties. Discrepancies occur due to the implementation of various tools, formulas, and techniques to calculate analytics data.
Why did my CTR decrease?
A low CTR could indicate that you’re targeting the wrong audience or that you’re not speaking their language persuasively enough to convince them to click. Let’s take the example of a paid search ad campaign that directs people to your website, e-commerce store, or landing page.