How do social media track competitors?
Table of Contents
- 1 How do social media track competitors?
- 2 How would you keep track of your competitors?
- 3 How do you keep up with industry trends and what your competitors are doing?
- 4 What are the various tools to analysis the competitive business environment?
- 5 What does compcompetitors monitor on social media?
- 6 How does Sprout Social measure competitor performance on social media?
3 Ways to Monitor Competitors on Social Media Marketers can use private Twitter lists to track their competitors, create a Feedly account and subscribe to RSS feeds, use Tweetdeck to filter out mentions of any Twitter use, and even use Facebook Pages to Watch.
What are social media tracking tools?
12 of the Best Social Media Monitoring Tools to Consider
- Keyhole. Keyhole helps you monitor your Twitter and Instagram accounts – you can look at keywords, hashtags, URLs, and usernames.
- Hootsuite.
- Twitter Counter.
- Digimind.
- TweetReach.
- Sprout Social.
- Klout.
- Buzzlogix.
How would you keep track of your competitors?
6 Easy Ways to Keep Track of Your Competitors
- Check out their website and ask yourself:
- Look at customer reviews.
- Use search engines.
- Follow them on social media.
- Set up a Google Alert.
- Visit or buy from them.
How do I track a company news?
9 Ways to Track Your Company / News Mentions
- Set Up Google Alerts.
- Track Your Hashtags and @Mentions.
- Monitor Both Inbound and Outbound Mentions.
- Expand Your Efforts with Meltwater.
- Analyze the Type of Mention, Not Just the Origin.
- Use Open Site Explorer to Review Inbound Links.
- Use Awario for a Potent Mid-Level Solution.
How do you keep up with industry trends and what your competitors are doing?
Regularly keep up with industry trade publications and websites; national, regional and city newspapers; influential bloggers and business thought leaders. Get involved in your industry. Join industry associations, attend their events, take trainings and participate in online communities.
What tools do you use when conducting competitive or consumer research?
17 Tools & Resources for Conducting Market Research
- Think With Google Research Tools.
- Census Bureau.
- Make My Persona.
- Tableau.
- Statista.
- Claritas MyBestSegment.
- SurveyMonkey.
- Typeform.
What are the various tools to analysis the competitive business environment?
SWOT (strengths, weaknesses, opportunities, threats) analysis. PESTLE (political, economic, social, technological, legal and environmental) analysis. scenario planning. Porter’s Five Forces framework.
How do you keep track of your competitors on social media?
You may choose to do a one-off social media competitor report or hire someone on your team whose sole job it is to keep track of your competitors. Most businesses do something in-between: a quarterly or monthly report.
Competitors App monitors Facebook, Instagram, and Twitter as well as tracks updates to blog posts letting you get complete insights into competitors’ social activity.
What is the best social media monitoring tool for competitive analysis?
Mentionlytics is a social media monitoring tool that is also great for doing a social media competitive analysis. You can discover everything that is being said about your brand, your competitors, or any keyword on Twitter, Instagram, Facebook, Youtube, Pinterest and all web sources (news, blogs, etc.).
Sprout Social enables you to understand competitor performance on social media from multiple angles. You can use Sprout’s suite of competitive reports to track fundamental metrics across Facebook, Twitter and Instagram and compare them against your own profiles.