How do radio stations keep track listeners?

Radio listenership is tracked through what is called an AQH figure or Average Quarter-Hour figure. This number is based on the average number of people listening to a radio station for five minutes during any given 15-minute period.

How do syndicated radio shows work?

A syndicated show is programming produced and licensed for use by many radio or television stations throughout the U.S. Syndicated shows allow stations the opportunity to provide listeners shows that they could not create themselves or access to nationally-recognized personalities.

Why do all radio stations have commercials at the same time?

On radio stations that carry news, listeners expect the news at the top of the hour – 1:00, 2:00, 3:00, etc. and sometimes the half hour. Much of this is national news from networks, and they all have fixed advertising slots. This will tend to make commercials appear at the same time.

How do radio stations get syndicated?

1. Get On Air, Anywhere. You have to start somewhere.
2. Create Marketing Materials and Demo. Radio is the “invisible” medium.
3. Market Your Shows to Stations. Marketing’s just another word for promotion, and few syndicated shows succeed without it.
4. Sign Up Stations.
5. Take Care of Business.

How often should you advertise on radio?

When you have a commitment to a 52-week consistency and an average message, a 3 frequency can be established with nearly two-thirds of the weekly cume on most radio stations with 21 ads per week (plus or minus two ads), 6am -7pm. Across Australia, commercial radio is consumed regularly by about 76 percent of the adult population of any town.

How do I advertise a special event on radio?

To advertise a special event on radio, (like a concert) you should schedule an ad to air just before the event begins, then move backward in time, scheduling one spot per hour until you have run out of ad budget. Generally, a special event schedule should be at least thirteen spots per day, 6am – 7pm, * for at least five days prior to the event.

How do AM and FM radio stations work?

AM and FM radio stations work by sending out shows via radio towers. Listeners that have receivers in their car or at home can tune in. Not many people know this, but AM and FM stand for: AM = Amplitude Modulation. FM = Frequency Modulation.

How to make your radio show stand out from the crowd?

Make sure you sound upbeat about the move to your listeners. Regularly check your correspondence, emails and social media during the show. What if one of your listeners or contacts has a new original angle or update that you could use during the broadcast. You could be the first to report on it.